Navegando las asociaciones de innovación: desafíos y oportunidades en las colaboraciones startup-corporativas
DOI:
https://doi.org/10.5585/2025.26375Palabras clave:
relación, compromiso, startups, corporaciones, emprendimientoResumen
Objetivo del estudio: Este estudio investigará en profundidad las vías de interacción entre startups y corporaciones en Brasil para identificar cómo sus asociaciones conducen a la creación de modelos de evaluación de tecnologías innovadoras.
Metodología/enfoque: El estudio utilizó un enfoque cualitativo que implicó realizar 18 entrevistas exploratorias con fundadores de startups brasileñas. Los datos fueron recolectados a través de entrevistas semiestructuradas y analizados mediante análisis de contenido basado en las técnicas de Bardin.
Originalidad/Relevancia: La novedad de este estudio radica en su enfoque único en examinar la dinámica entre startups y corporaciones exclusivamente desde la perspectiva de las startups, ofreciendo una lente nueva y reveladora sobre los desafíos y oportunidades inherentes a sus relaciones de colaboración.
Principales resultados: Los resultados de la investigación revelan tres rutas no probabilísticas de interacción entre estas entidades.
Contribuciones teóricas/metodológicas: El estudio aborda una brecha teórica en la comprensión de las relaciones entre startups y corporaciones, particularmente en Brasil. Si bien la literatura reconoce la importancia de dichas asociaciones para la innovación, es necesario contar con conocimientos más completos sobre las vías de interacción y la creación de nuevos modelos de evaluación de tecnologías resultantes de estas colaboraciones.
Contribuciones sociales y de gestión: La importancia social y de gestión de este artículo radica en su influencia en las interrelaciones entre estas organizaciones y la adopción de prácticas innovadoras a través de sus alianzas, fomentando en última instancia la creación de valor.
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