Rotas estratégicas de colaboração entre startups e corporações no desenvolvimento de projetos de inovação
DOI:
https://doi.org/10.5585/2025.26375Palavras-chave:
relacionamento, engajamento, startups, corporates, empreendedorismoResumo
Objetivo do estudo: Este estudo investigou os caminhos de relacionamento entre startups e corporações no Brasil para identificar como suas parcerias levam à criação de modelos tecnológicos inovadores.
Metodologia/abordagem: O estudo utilizou uma abordagem qualitativa que envolveu a realização de 18 entrevistas exploratórias com fundadores de startups brasileiras. Os dados foram coletados por meio de entrevistas semiestruturadas e analisados por meio de análise de conteúdo baseada nas técnicas de Bardin.
Originalidade/Relevância: A novidade deste estudo reside em examinar a dinâmica entre startups e corporações olhando a partir da perspectiva das startups, oferecendo uma visão nova sobre os desafios e oportunidades inerentes às suas relações com grandes corporações.
Principais resultados: Os resultados da pesquisa revelam três rotas não probabilísticas de interação entre esses agentes.
Contribuições teóricas/metodológicas: O estudo aborda uma lacuna teórica na compreensão das relações entre startups e Corporações no Brasil. Embora a literatura reconheça a importância de tais parcerias para a inovação, é necessário que haja uma visão mais abrangente sobre os caminhos de interação e a criação de novos modelos de avaliação tecnológica resultantes destas colaborações.
Contribuições sociais/de gestão: O significado social e gerencial deste artigo reside na sua influência nas relações entre essas organizações e na adoção de práticas inovadoras por meio de suas parcerias, promovendo, em última análise, a criação de valor.
Downloads
Referências
Allmendinger, M. P., & Berger, E. S. C. (2020). Selecting corporate firms for collaborative innovation: Entrepreneurial decision making in asymmetric partnerships. International Journal of Innovation Management, 24(1). https://doi.org/10.1142/S1363919620500036
Amberg, J. J., & McGaughey, S. L. (2019). Strategic human resource management and inertia in the corporate entrepreneurship of a multinational enterprise. International Journal of Human Resource Management, 30(5), 759–793. https://doi.org/10.1080/09585192.2016.1192051
Aulet, B. (2017). Disciplined Entrerpreneurship Workbook. In Willey.
Bagno, R. B., Salerno, M. S., Souza, W. C. de, & OConnor, G. C. (2020). Corporate engagements with startups: antecedents, models, and open questions for innovation management. Product Management & Development, 18(1), 39–52. https://doi.org/10.4322/pmd.2019.019
Bańka, M., Salwin, M., Tylżanowski, R., Miciuła, I., Sychowicz, M., Chmiel, N., & Kopytowski, A. (2023). Start-Up Accelerators and Their Impact on Entrepreneurship and Social Responsibility of the Manager. Sustainability (Switzerland), 15(11), 1–32. https://doi.org/10.3390/su15118892
Bărbulescu, O., Tecău, A. S., Munteanu, D., & Constantin, C. P. (2021). Innovation of startups, the key to unlocking post-crisis sustainable growth in Romanian entrepreneurial ecosystem. Sustainability (Switzerland), 13(2), 1–16. https://doi.org/10.3390/su13020671
Bardin, L. (2016). Análise de Conteúdo. São Paulo: Edições 70 (p. 279). https://madmunifacs.files.wordpress.com/2016/08/anc3a1lise-de-contec3bado-laurence-bardin.pdf
Benkraiem, R., Gonçalves, D., & Shuwaikh, F. (2023). The role of corporate venture capitalists in supporting the growth of their backed start-ups. European Business Review, 35(5), 672–693. https://doi.org/10.1108/EBR-09-2022-0183
Bertin, C., & Mavoori, H. (2022). Innovative Technology-Based Startup–Large Firm Collaborations: Influence of Human and Social Capital on Engagement and Success. IEEE Transactions on Engineering Management, 1–13. https://doi.org/10.1109/TEM.2022.3187924
Bettenmann, D. (2023). It’s all about opportunities: sourcing and selection of new ventures to accelerate innovation. R and D Management, 733–744. https://doi.org/10.1111/radm.12587
Blank, S. (2014). Why Internal Ventures are Different from External Startups. Web Site. https://steveblank.com/2014/03/26/why-internal-ventures-are-different-from-external-startups/
Bonzom, A., & Netessine, S. (2016). #500 Corporations: How do the World´s Biggest Companies Deal with the Startup Revolution?
Brígido V., & Justo, A. M. (2013). Tutorial para uso do software de análise textual IRAMUTEQ. Universidade Federal de Santa Catarina - Laboratório de Picologia Social Da Comunicação e Cognição - Laccos, 1–18.
Capatina, A., Cristea, D. S., Micu, A., Micu, A. E., Empoli, G., & Codignola, F. (2023). Exploring causal recipes of startup acceptance into business incubators: a cross-country study. International Journal of Entrepreneurial Behaviour and Research, 29(7), 1584–1612. https://doi.org/10.1108/IJEBR-06-2022-0527
Chesbrough, H. W. (2006). Open Innovation. Harvard Business Review Press.
Chesbrough, H. W., & Tucci, C. (2020). The Interplay between Open Innovation and Lean Startup, or, Why Large Companies are not Large Versions of Startups (Vol. 5, Issue 1). https://core.ac.uk/download/pdf/235085111.pdf%250Awebsite: http://www.kemkes.go.id%250Ahttp://www.yankes.kemkes.go.id/assets/downloads/PMK No. 57 Tahun 2013 tentang PTRM.pdf%250Ahttps://www.kemenpppa.go.id/lib/uploads/list/15242-profil-anak-indonesia_-2019.pdf%25
Chung, E. (2023). Domain Knowledge-Based Human Capital Strategy in Manufacturing AI. IEEE Engineering Management Review, 51(1), 108–122. https://doi.org/10.1109/EMR.2022.3215074
Corvello, V., Steiber, A., & Alänge, S. (2023). Antecedents, processes and outcomes of collaboration between corporates and start-ups. Review of Managerial Science, 17(1), 129–154. https://doi.org/10.1007/s11846-021-00510-8
Crittenden, A. B., Crittenden, V. L., & Crittenden, W. F. (2017). Industry Transformation via Channel Disruption. Journal of Marketing Channels, 24(1–2), 13–26. https://doi.org/10.1080/1046669X.2017.1346974
Crittenden, A. B., Crittenden, V. L., & Crittenden, W. F. (2019). The digitalization triumvirate: How incumbents survive. Business Horizons, 62(2), 259–266. https://doi.org/10.1016/j.bushor.2018.11.005
Cunha, P., Verschoore, J., & Monticelli, J. (2023). The Interaction Between Cooperatives and Startups. A Qualitative Comparative Analysis in the Context of Open Innovation. Journal of Technology Management and Innovation, 18(1), 3–13. https://doi.org/10.4067/s0718-27242023000100003
D’Angelo, S., Ghezzi, A., Cavallo, A., Rangone, A., & Annunziata, S. (2023). Experimentation in Corporate Entrepreneurship: An Exploratory Multiple Case Study. International Conference on Enterprise Information Systems, ICEIS - Proceedings, 2(Iceis), 498–505. https://doi.org/10.5220/0011827000003467
Damasceno, A. L. T., Morini, C., & Pannellini, G. L. (2023). Lessons from the fastest Brazilian unicorn. Innovation and Management Review, 20(3), 281–297. https://doi.org/10.1108/INMR-05-2021-0070
Das, A., Konietzko, J., & Bocken, N. (2022). How do companies measure and forecast environmental impacts when experimenting with circular business models? Sustainable Production and Consumption, 29, 273–285. https://doi.org/10.1016/j.spc.2021.10.009
de Andrade, R. D., & Pinheiro, P. G. (2023). Startups Knowledge Sharing Through Entrepreneurial Networks and the Catalytic Role of Incubators. In L. Uden & I.-H. Ting (Eds.), Knowledge Management in Organisations (pp. 3–16). Springer Nature Switzerland. https://link.springer.com/chapter/10.1007/978-3-031-34045-1_1
Dizdarevic, A., van de Vrande, V., & Jansen, J. (2023). When opposites attract: a review and synthesis of corporate-startup collaboration. Industry and Innovation, 00(00), 1–35. https://doi.org/10.1080/13662716.2023.2271853
Donada, C., & Nogatchewsky, G. (2023). Start-Up Complementor Selection in a Large Company: A Case Study. Accounting Auditing Control, 29(2), 97–133. https://doi.org/10.3917/cca.292.0097
Durai, K., & Viji, R. (2022). Impact of Talent Management Practices on Organisational Engagement in Start-Ups in India. Polish Journal of Management Studies, 25(2), 138–156. https://doi.org/10.17512/pjms.2022.25.2.09
Duwe, J. (2022). Ambidextrous Leadership. In Ambidextrous Leadership. https://doi.org/10.1007/978-3-662-64032-6
Espíndola, M., Mafra Pereira, F. C., & Leoni de Araújo Guimarães, A. (2023). Mapeamento De Atributos Do Ecossistema De Fintechs Brasileiras: Proposição De Modelo Teórico Analítico. Revista Gestão e Desenvolvimento, 20(1), 150–175. https://doi.org/10.25112/rgd.v20i1.3135
FUNDAÇÃO DOM CABRAL; Núcleo de Inovação e Empreendedorismo. ASSOCIAÇÃO NACIONAL DE PESQUISA E DESENVOLVIMENTO DAS EMPRESAS INOVADORAS. (2020). Empresas Inovadoras e a Pandemia da Covid-19. https://www.fdc.org.br/conhecimento/publicacoes/relatorio-de-pesquisa-35070
Giardino, C., Wang, X., & Abrahamsson, P. (2014). Why early-stage software startups fail: A behavioral framework. In C. Lassenius & K. Smolander (Eds.), Software Business Towards Continuous Value Delivery (pp. 27–41). Springer. https://doi.org/10.1007/978-3-319-08738-2
Giourka, P., Kilintzis, P., Samara, E., Avlogiaris, G., Farmaki, P., & Bakouros, Y. (2021). A business acceleration program supporting cross-border enterprises: A comparative study. Journal of Open Innovation: Technology, Market, and Complexity, 7(2), 152. https://doi.org/10.3390/joitmc7020152
Guizani, M., Castro-Guzman, A. A., Sarma, A., & Steinmacher, I. (2023). Rules of Engagement: Why and How Companies Participate in OSS. 2617–2629. https://doi.org/10.1109/icse48619.2023.00218
Gutmann, T., & Lang, C. (2022). Unlocking the Magic of Corporate-Startup Collaboration: How to Make It Work. IEEE Engineering Management Review, 50(2), 19–25. https://doi.org/10.1109/EMR.2022.3158490
Ha, J. C., Lee, J. W., & Seong, J. Y. (2021). Sustainable competitive advantage through entrepreneurship, market-oriented culture, and trust. Sustainability (Switzerland), 13(7). https://doi.org/10.3390/su13073986
Herring, M. (2014). Testing Testing. The Economist. https://www.economist.com/special-report/2014/01/16/testing-testing
Hooi, L. W. (2024). Pathways to corporate entrepreneurship: do HRM practices and organizational learning capability matter? Evidence-Based HRM, 12(1), 230–246. https://doi.org/10.1108/EBHRM-05-2023-0125
Hyun, S., & Seob, H. (2022). Positive effects of portfolio financing strategy for startups. Economic Analysis and Policy, 74, 623–633. https://doi.org/10.1016/j.eap.2022.03.017
Järvinen, J., Huomo, T., Mikkonen, T., & Tyrväinen, P. (2014). From agile software development to mercury business. In Software Business Towards Continuous Value Delivery: Vol. 182 LNBIP (pp. 58–71). https://doi.org/10.1007/978-3-319-08738-2
Joseph, D., Boni, A. A., & Abremski, D. (2021). A note on corporate open innovation: Engagement with startups. Journal of Commercial Biotechnology, 26(2), 33–35. https://doi.org/10.5912/jcb989
Kanbach, D. K., & Stubner, S. (2016). Corporate accelerators as recent form of startup engagement: The what, the why, and the how. Journal of Applied Business Research, 32(6), 1761–1776. https://doi.org/10.19030/jabr.v32i6.9822
Kantis, H., Menendez, C., Álvarez-Martínez, P., & Federico, J. (2023). Collaboration between startups and large firms: A new way to engage in open innovation. Tec Empresarial, 17(1), 70–93. https://doi.org/10.18845/te.v17i1.6544
Katila, R., Rosenberger, J. D., & Eisenhardt, K. M. (2008). Swimming with sharks: Technology ventures, defense mechanisms and corporate relationships. Administrative Science Quarterly, 53(2), 295–332. https://doi.org/10.2189/asqu.53.2.295
Kitsuta, C. M., & Quadros, R. (2022). The Anatomy of a Corporate Venture Builder : Factors influencing Failure. PICMET 2022 - Portland International Conference on Management of Engineering and Technology: Technology Management and Leadership in Digital Transformation - Looking Ahead to Post-COVID Era, Proceedings, 1–9. https://doi.org/10.23919/PICMET53225.2022.9882548
Klonowski, D. (2020). Entrepreneurial Finance in Emerging Markets Exploring Tools, Techniques, and Innovative Technologies. In Entrepreneurial Finance in Emerging Markets: Exploring Tools, Techniques, and Innovative Technologies. https://doi.org/10.1007/978-3-030-46220-8_19
Klotins, E. (2017). Using the Case Survey Method to Explore Engineering Practices in Software Start-Ups. Proceedings - 2017 IEEE/ACM 1st International Workshop on Software Engineering for Startups, SoftStart 2017, 24–26. https://doi.org/10.1109/SoftStart.2017.4
Kohler, T. (2016). Corporate accelerators: Building bridges between corporations and startups. Business Horizons, 59(3), 347–357. https://doi.org/10.1016/j.bushor.2016.01.008
Korpysa, J. (2021). Process ambidexterity in startups innovation. Management Systems in Production Engineering, 29(1), 27–32. https://doi.org/10.2478/mspe-2021-0004
Kurpjuweit, S., & Wagner, S. M. (2020). Startup Supplier Programs: A New Model for Managing Corporate-Startup Partnerships. California Management Review, 62(3), 64–85. https://doi.org/10.1177/0008125620914995
Kwon, J., Choi, Y., & Hwang, Y. (2021). Enterprise design thinking: An investigation on user-centered design processes in large corporations. Designs, 5(3). https://doi.org/10.3390/designs5030043
Liu, P., & Shao, Y. (2022). Innovation and new business formation: the role of innovative large firms. Small Business Economics, 59(2), 691–720. https://doi.org/10.1007/s11187-022-00603-y
Martins, M. C. K., Padilha, R. O., & DA SILVA, S. M. (2022). Corporate venture capital and corporate accelerators: differences and similarities. Brazilian Journal of Political Economy, 42(1), 192–206. https://doi.org/10.1590/0101-31572022-3037
Möllmann, J. (2023). More than a handshake – knowledge transfer in structured corporate–startup collaboration programs. Journal of Knowledge Management, 27(10), 2604–2624. https://doi.org/10.1108/JKM-03-2022-0222
Moroni, I., Arruda, A., & Araujo, K. (2015). The Design and Technological Innovation: How to Understand the Growth of Startups Companies in Competitive Business Environment. Procedia Manufacturing, 3, 2199–2204. https://doi.org/10.1016/j.promfg.2015.07.361
Neumann, M., Hintzen, D., Riel, A., Waldhausen, G., & Dismon, H. (2019). Startup Engagement as Part of the Technology Strategy Planning – How Rheinmetall Automotive Increases Innovation by Using Corporate Venturing. Communications in Computer and Information Science, 1060, 743–755. https://doi.org/10.1007/978-3-030-28005-5_58
Nobari, N., & Dehkordi, A. M. (2023). Innovation intelligence in managing co-creation process between tech-enabled corporations and startups. Technological Forecasting and Social Change, 186(PB), 122107. https://doi.org/10.1016/j.techfore.2022.122107
Noviaristanti, S., Acur, N., Mendibil, K., & Miranda, E. (2024). The Network Orchestration Role of Accelerators for Value Creation. IEEE Transactions on Engineering Management, 71, 3795–3806. https://doi.org/10.1109/TEM.2024.3356714
Okoli, C. (2015). A guide to conducting a standalone systematic literature review. Communications of the Association for Information Systems, 37(1), 879–910. https://doi.org/10.17705/1CAIS.03743
Oliva, F. L., & Kotabe, M. (2019). Barriers, practices, methods and knowledge management tools in startups. Journal of Knowledge Management, 23(9), 1838–1856. https://doi.org/10.1108/JKM-06-2018-0361
Onetti, A. (2021). Turning open innovation into practice: trends in European corporates. Journal of Business Strategy, 42(1), 51–58. https://doi.org/10.1108/JBS-07-2019-0138
Pal, A. (2023). First Principles Entrepreneurial Effectuation. 3rd IEEE International Conference on Technology, Engineering, Management for Societal Impact Using Marketing, Entrepreneurship and Talent, TEMSMET 2023, 1–7. https://doi.org/10.1109/TEMSMET56707.2023.10150055
Palmié, M., Boehm, J., Friedrich, J., Parida, V., Wincent, J., Kahlert, J., Gassmann, O., & Sjödin, D. (2021). Startups versus incumbents in ‘green’ industry transformations: A comparative study of business model archetypes in the electrical power sector. Industrial Marketing Management, 96, 35–49. https://doi.org/10.1016/j.indmarman.2021.04.003
Picken, J. C. (2017). From startup to scalable enterprise: Laying the foundation. Business Horizons, 60(5), 587–595. https://doi.org/10.1016/j.bushor.2017.05.002
Prashantham, S., & Madhok, A. (2023). Corporate-startup partnering: Exploring attention dynamics and relational outcomes in asymmetric settings. Strategic Entrepreneurship Journal, 17(4), 770–801. https://doi.org/10.1002/sej.1475
Putra, F. H. R., Pandza, K., & Khanagha, S. (2023). Strategic leadership in liminal space: Framing exploration of digital opportunities at hierarchical interfaces. Strategic Entrepreneurship Journal, May 2023, 165–199. https://doi.org/10.1002/sej.1465
Reddy, S. H., Bathini, H., Ajmeera, V. N., Marella, R. S., Kumar, T. V. V., & Khari, M. (2024). Startup Unicorn Success Prediction Using Ensemble Machine Learning Algorithm. In B. J. Choi, D. Singh, U. S. Tiwary, & W.-Y. Chung (Eds.), Intelligent Human Computer Interaction (pp. 330–338). Springer Nature Switzerland.
Ries, E. (2011). The Lean Startup (1st ed.). Leya Edition. http://s-inova.ucdb.br/wp-content/uploads/biblioteca/a-startup-enxuta-eric-ries-livro-completo.pdf
Rigtering, J. P. C., & Behrens, M. A. (2021). The Effect of Corporate — Start-Up Collaborations on Corporate Entrepreneurship. Review of Managerial Science, 15(8), 2427–2454. https://doi.org/10.1007/s11846-021-00443-2
Salimi, S., Shahriari, M., & Shirani, B. A. (2023). Designing A Framework of Influencing Variables on Open Innovation in Startup Companies. In International Journal of Innovation Management (Vol. 27, Issue May). https://doi.org/10.1142/S1363919623500147
Sarasvathy, S. D. (2021). The Middle Class of Business: Endurance as a Dependent Variable in Entrepreneurship. Entrepreneurship: Theory and Practice, 45(5), 1054–1082. https://doi.org/10.1177/10422587211015983
Schuh, G., & Studerus, B. (2023). Derivation of Requirements for the Formation of Collective Target Systems for Technology-Based Cooperation Between Manufacturing Corporates and Startups. In Smart, Sustainable Manufacturing in an Ever-Changing World (1st ed., p. 940). Lecture Notes in Production Engineering. https://doi.org/10.1007/978-3-031-15602-1_34
Terho, H., Suonsyrjä, S., Jaaksi, A., Mikkonen, T., Kazman, R., & Chen, H.-M. (2015). Lean startup meets software product lines: Survival of the fittest or letting products bloom? CEUR Workshop Proceedings, 1525, 134–148. https://www2.scopus.com/inward/record.uri?eid=2-s2.0-84962508494&partnerID=40&md5=3b7b106343f8058fa7cf0065b8ad1e53
Tian, Q., Zhang, S., Yu, H., & Cao, G. (2019). Exploring the factors influencing business model innovation using grounded theory: The case of a Chinese high-end equipment manufacturer. Sustainability (Switzerland), 11(5). https://doi.org/10.3390/su11051455
Toivonen, T. (2015). Continuous innovation - Combining Toyota Kata and TRIZ for sustained innovation. Procedia Engineering, 131, 963–974. https://doi.org/10.1016/j.proeng.2015.12.408
Unterkalmsteiner, M., Abrahamsson, P., Wang, X. F., Nguyen-Duc, A., Shah, S., Bajwa, S. S., Baltes, G. H., Conboy, K., Cullina, E., Dennehy, D., Edison, H., Fernandez-Sanchez, C., Garbajosa, J., Gorschek, T., Klotins, E., Hokkanen, L., Kon, F., Lunesu, I., Marchesi, M., … Yagüe, A. (2016). Software startups-A research agenda. E-Informatica Software Engineering Journal, 10(1), 89–123. https://doi.org/10.5277/e-Inf160105
Urbano, D., Turro, A., Wright, M., & Zahra, S. (2022). Corporate entrepreneurship: a systematic literature review and future research agenda. Small Business Economics, 59(4), 1541–1565. https://doi.org/10.1007/s11187-021-00590-6
Usman, M., & Vanhaverbeke, W. (2017). How start-ups successfully organize and manage open innovation with large companies. European Journal of Innovation Management, 20(1), 171–186. https://doi.org/10.1108/EJIM-07-2016-0066
Weiblen, T., & Chesbrough, H. W. (2015). Engaging with startups to enhance corporate innovation. California Management Review, 57(2), 66–90. https://doi.org/10.1525/cmr.2015.57.2.66
Wolcott, R. C., & Lippitz, M. J. (2007). The four models of corporate entrepreneurship. MIT Sloan Management Review, 49(1), 75-82+93. https://sloanreview.mit.edu/article/the-four-models-of-corporate-entrepreneurship/
Yordanova, Z. B. (2021). Lean Startup Method Hampers Breakthrough Innovations and Company’s Innovativeness. International Journal of Innovation and Technology Management, 15(2). https://doi.org/10.1142/S0219877018500128
Downloads
Publicado
Como Citar
Edição
Seção
Licença
Copyright (c) 2025 Marisangela Bastos Lima Csik, Alvair Silveira Torres Junior
Este trabalho está licenciado sob uma licença Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
- Resumo 77
- pdf (English) 62
- pdf 13
