O papel da gestão de risco corporativo na relação entre inovação aberta e estratégia organizacional
DOI:
https://doi.org/10.5585/iji.v10i1.20703Palavras-chave:
Inovação aberta, Estratégia organizacional, Gestão de riscos corporativos, Setor da hospitalidade, Modelo de equações estruturais.Resumo
Objetivo do estudo: O objetivo fundamental deste estudo é analisar a relação entre inovação aberta e estratégia organizacional. Além disso, tem como objetivo adicional estudar o efeito mediador da gestão de risco corporativo na referida relação.
Metodologia/abordagem: Um estudo quantitativo baseado em uma pesquisa com 251 diretores executivos de hotéis de PMEs foi realizado em Portugal.
Originalidade/relevância: Enquanto outros estudos analisaram a relação entre inovação aberta e estratégia organizacional, o presente aprofunda o estudo da mesma através através do efeito mediador da gestão do risco corporativo.
Principais resultados: Os resultados mostram que (1) a inovação aberta melhora a gestão de risco corporativo e a estratégia organizacional, (2) o risco corporativo influencia a estratégia organizacional e (3) a gestão de risco corporativo tem um efeito mediador na relação entre a inovação aberta e a estratégia organizacional.
Contribuições teóricas/metodológicas: Este estudo fornece uma estrutura teórica para compreender as relações entre três construtos (inovação aberta, gestão de risco corporativo e estratégia organizacional) em PMEs no setor da hospitalidade, ainda não exploradas por académicos.
Contribuições sociais/gerenciais: Este estudo orientará os gestores das PMEs do setor da hospitalidade na definição de estratégias para desenvolver os recursos relevantes e contribuirá para a definição de políticas governamentais eficazes, programas e incentivos para apoiar a adesão ou expansão do modelo de inovação aberta das empresas neste setor.
Downloads
Referências
Acuña-Carvajal, F., Pinto-Tarazona, L., López-Ospina, H., Barros-Castro, R., Quezada, L., & Palacio, K. (2019). An Integrated Method to Plan, Structure and Validate a Business Strategy Using Fuzzy DEMATEL and the balanced Scorecard. Expert Systems With Applications, 122, 351-368. https://doi.org/10.1016/j.eswa.2019.01.030
Acharyya, M., & Mutenga, S. (2013). The benefits of implementing enterprise risk management: evidence from the non-life insurance industry. Enterprise Risk Management, 6(1), 22-24. http://www.ermsymposium.org/2013/
Agarwal, R., & Ansell, J. (2016). Strategic Change in Enterprise Risk Management. Strategic Change, 25, 427-439. https://doi.org/10.1002/jsc.2072
Almirall, E., & Casadesus-Masanell, R. (2010). Open Versus Closed Innovation: A Model of Discovery and Divergence. Academy of Management Review, 35(1), 27-47. https://doi.org/10.5465/AMR.35.1.ZOK27
Audretsch, D. B., & Lehmann, E. (2006). Entrepreneurial access and absorption of knowledge spillovers: Strategic board andmanagerial composition for competitive advantage. Journal of Small Business Management, 44(2), 155-166. https://doi.org/10.1111/j.1540-627X.2006.00161.x
Balodi, K. C. (2014). Strategic Orientation and Organizational Forms: An Integrative Framework. European Business Review, 26, 188-203. https://doi.org/10.1108/EBR-08-2013-0106
Bature, A., Melville. L.,RahmanK, M., & Akhtar, J. (2018)An Investigation into the Effects of Risks and Risk Management of Bioenergy Projects. E3S Web of Conferences, 61. https://doi.org/10.1051e3sconf/20186100006
Baumann-Pauly, D., Wickert, C., Spence, L. & Scherer, A. (2013). Organizing corporate social responsibility in small and large firms: Size matters. Journal of Business Ethics, 115(4), 693-705. https://doi.org/10.1007/s10551-013-1827-7
Bierwerth, M., Schwens, C., Isidor, R., Isodor, R., & Kabst, R. (2015). Corporate entrepreneurship and performance: A meta-analysis. Small Business Economics, 45, 255-278. https://doi.org/10.1007/s11187-015-9629-1
Bogers, M., Zobel, A-K., Afuah, A., Almirall, E., Brunswicker, S., Dahlander, L., Frederiksen, L., Gawer, A., Gruber, M., Haefliger, S., Hagedoorn, J., Hilgers, D.; Laursen, K., Magnusson, M. G., Majchrzak, A., McCarthy, I. P., Moeslein, K. M., Nambisan, S., Piller, F. T., Radziwon, A., Lamastra, C. R., Sims., J. & Anne L. J. Ter Wal. (2017). The open innovation research landscape: established perspectives and emerging themes across different levels of analysis. Industry and Innovation, 24(1), 8-40. https://doi.org/10.1080/13662716.2016.1240068
Bradley, D. (2018). Applying the thira to Special Events: A Framework for Capabilities-Based Planning Adoption in Local Governments. The Journal of the NPS Center for Homeland Defense and Security, XVII. https://www.hsaj.org/articles/14939
Brislin, R. W. (1970). Back-Translation for Cross-Cultural Research. Journal of Cross-Cultural Psychology, 1(3). https://doi.org/10.1177/135910457000100301
Brunswicker, S., & Vanhaverbeke, W. (2015). Open Innovation in Small and Medium-Sized Enterprises: External Knowledge Sourcing Strategies and Internal Organizational Facilitators. Journal of Small Business Management, 53(4), 1241-1263. https://doi.org/10.1111/jsbm.12120
Cantele, S., & Zardini, A. (2020). What drives small and medium enterprise towards sustainability? Role of interaction between pressures, barriers, and benefits. Corporate Social Responsibility and Environmental Management, 27(1), 126-136. https://doi.org/10.1002/csr.1778
Chesbrough, H. W. (2003). Open Innovation: The New Imperative for Creating and Profiting from Technology. Boston, MA: Harvard Business School Press. https://hbsp.harvard.edu/product/2831-PBK-ENG
Chesbrough, H., & Bogers, M. (2014). Explaining Open Innovation: Clarifying an Emerging Paradigm for Understanding Innovation. In H. Chesbrough, W. Vanhaverbeke, J. West (Eds.), New frontiers in open innovation (pp. 3-28). Oxford University Press, Oxford. https://doi.org/10.1093/acprof:oso/9780199682461.003.0001
Chesbrough, H. W., & Brunswicker, S. (2014 ). A fad or a phenomenon? The adoption of open innovation practices in large firms. Research-Technology Management, 57(2), 16- 25. https://doi.org/10.5437/08956308X5702196
Chesbrough, H. W., & Crowther , A. K. (2006). Beyond high tech: early adopters of open innovation in other industries. R&D Management, 36(3), 229-236. https://doi.org/10.1111/j.1467-9310.2006.00428.x
Chesbrough, H. W., & Rosenbloom, R. S. (2002). The Role of the Business Model in Capturing Value from Innovation: Evidence from Xerox Corporation’s Technology Spin-Off Companies. Industrial and Corporate Change, 11(3), 529-555. https://doi.org/10.1093/icc/11.3.529
Chin, W. W. (1998). The Partial Least Squares approach to structural equation modelling. In G. A. Marcoulides (Ed.), Modern methods for business research (pp. 295-336). Psychology Press. https://www.routledge.com/Modern-Methods-for-Business-Research/Marcoulides/p/book/9780805830934?utm_source=cjaffiliates&utm_medium=affiliates&cjevent=26f27f4990e411ec802fdfaa0a180514
Chin, W. W. (2010). How to write up and report PLS analyses. In V. E. Vinzi, W. W. Chin, J. Henseler, & H. Wang (Eds.), Handbook of partial least squares: Concepts, methods and applications in marketing and related fields (pp. 655-690). Berlin: Springer. https://doi.org/10.1007/978-3-540-32827-8_29
Cheng, C. C. J., & Huizingh, E. K. R. E., (2014). When Is Open Innovation Beneficial? The Role of Strategic Orientation. Journal of Product Innovation Management, 31(6), 1235-1253. https://doi.org/10.1111/jpim.12148
Covin, J. G., & Slevin, D. P.. (1989). Strategic Management of Small Firms is Hostile and Benign Environments. Journal Strategic of Management, 10(1), 75-87. https://doi.org/10.1002/smj.4250100107
Cucculelli, M., & Bettinelli, C. (2015). Business models, intangibles and firm performance: Evidence on corporate entrepre-neurship from Italian manufacturing SMEs. Small Business Economics, 45(2), 329-350. https://doi.org/10.5465/AMBPP.2014.16260abstract
Dahlander, L., & Gann, D. M. (2010). How Open Is Innovation? Research Policy, 39, 699-709. https://doi.org/10.1016/j.respol.2010.01.013
Denicolai, S., Ramirez, M., & Tidd, J. (2014). Creating and capturing value form external knowledge: the moderating role of knowledge intensity. R&D Management, 44(3), 248-264. https://doi.org/10.1111/radm.12065
Dias, A., Rodrigues, L. L., Craig, R., & Neves, M. E. (2019). Corporate social responsibility disclosure in small and medium-sized entities and large companies. Social Responsibility Journal, 15(2), 137-154. https://doi.org/10.1108/SRJ-05-2017-0090
Drechsler, W., & Natter, M., (2012). Understanding a firm’s openness decisions in innovation. Journal of Business Research, 65, 438-445. https://doi.org/10.1016/j.jbusres.2011.11.003
Durst, S., Bruns, G., & Henschel, T. (2016). The Management of Knowledge Risks: What do We Really Know? International Journal of Knowledge and Systems Science, 7, 19-29. https://doi.org/10.4018/IJKSS.2016070102
Eftekhari, N., & Bogers, M. (2015). Open for Entrepreneurship: How Open Innovation can Foster New Venture Creation. Creativity and Innovation Management, 24(4), 574-584. https://doi.org/10.1111/caim.12136
Enkel, E., Gassmann, O., & Chesbrough, H. (2009). Open R&D and open innovation: exploring the phenomenon. R&D Management, 39(4), 311-316. https://doi.org/10.1111/j.1467-9310.2009.00570.x
European Commission (2003). Concerning the definition of micro, small and medium-sized enterprises. Recommendation 2003/361/EC, European Commission, Brussels. https://europeanlaw.lawlegal.eu/definition-of-micro-small-and-medium-sized-enterprises/#Definition_of_micro_small_and_medium-sized_enterprises
Fey, C. F., & Birkinshaw, J. (2005). External sources of knowledge, governance mode, and R&D performance. Journal of Management, 31(4), 597-621. https://doi.org/10.1177/0149206304272346
Fornell, C., & Larcker, D. (1981). Evaluating structural equation models with unobserved variables and measurement error. Journal of Marketing Research, 18(1), 39-50. https://doi.org/10.1177/002224378101800104
Foroudi, P. (2019). Influence of brand signature, brand awareness, brand attitude, brand reputation on hotel industry’s brand performance. International Journal of Hospitality Management, 76(Part A), 271-285. https://doi.org/10.1016/j.ijhm.2018.05.016
García-Sánchez, E., Gárcia-Morales, V., & Martín-Rojas, R. (2018). Analysis of the Influence of the Enviroment, Stakeholder Integration Capability, Absorptive Capacity, and Technogical Skills on Organizational Performance Through Corporate Entrepreneurship. International Entrepreneurship and Management Journal, 14(2), 345-377. https://www.springerprofessional.de/en/analysis-of-the-influence-of-the-environment-stakeholder-integra/12060300
Gefen, D., & Straub, D. (2005). A practical guide to factorial validity using PLS-graph: Tutorial and annotated example. Communications of the Association for Information Systems, 16(1), 91-109. https://aisel.aisnet.org/cais/vol16/iss1/5
Gray, C., & Mabey, M. (2005). Management Development: Key Differences between Small and Large Businesses in Europe. International Small Business Journal: Researching Entrepreneurship, 23(5), 467-48. https://doi.org/10.1177/0266242605055908
Greco, M., Grimaldi, M., & Cricelli , L. (2015). Open innovation actions and innovation performance: A literature review of European empirical evidence. European Journal of Innovation Management, 18(2), 150-171. https://doi.org/10.1108/EJIM-07-2013-0074
Hair, J., Hult, G. T. M., Ringle, C., & Sarstedt, M. (2016). A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM). London, UK: Sage. https://us.sagepub.com/en-us/nam/a-primer-on-partial-least-squares-structural-equation-modeling-pls-sem/book244583
Heine, I., Beaujean, P., & Schmitt. R. (2016). Conceptual Framework for analyzing the fit between organizational strategy and culture. Procedia CIRP, 51, 79-84. https://doi.org/10.1016/j.procir.2016.05.096
Henseler, J., Ringle, C. M. & Sarstedt, M. (2015). A new criterion for assessing discriminant validity in variance-based structural equation modeling. Journal of the Academy of Marketing Science, 43, 115-135. https://doi.org/10.1007/s11747-014-0403-8
Hippel, E. V. (2005). Democratizing innovation: The evolving phenomenon of user innovation. Journal für Betriebswirtschaft, 1, 121-131. https://doi.org/10.1007/s11301-004-0002-8
Hossain, M. , & Kauranen , I. (2016). Open innovation in SMEs: a systematic literature review. Journal of Strategy and Management, 9(1), 58-73. https://doi.org/10.1108/JSMA-08-2014-0072
Huizingh , E. K. (2011). Open innovation: State of the art and future perspectives, Technovation, 31(1), 2-9. https://doi.org/10.1016/j.technovation.2010.10.002
IRDA (2017, March 27, 2019). Indian Insurance Market. https://www.ibef.org/industry/insurance-sector-india.aspx
Kaše, R., & Škerlavaj, M. (2016). Non-technological innovation research: evaluating the intellectual structure and prospects of an emerging field. Scandinavian Journal of Management, 32(2), 69-85. https://doi.org/10.1016/j.scaman.2016.02.001
Krause, W., & Schutte, C. S. L. (2015). A perspective on Open Innovation in Small- and Medium-Sized Enterprises in South Africa, and Design Requirements for an Open Innovation Approach. South African Journal of Industrial Engineering, 26(1), 163-178. https://doi.org/10.7166/26-1-997
Krejcie, R. V., & Morgan, D. W. (1970). Determining Sample Size for Research Activities. Educational and Psychological Measurement, 30(3). https://doi.org/10.1177/001316447003000308
Kreiser, P. M., Kuratko, D. F., Covin, J. G., Irelan, D. R., & Hornby, J. S. (2021). Corporate entrepreneurship strategy: extending our knowledge boundaries through configuration theory. Small Buiness Economics, 56, 739-758. https://doi.org/10.1007/s11187-019-00198-x
Kumar, K., Betra, R., & Boesso, G. (2020). Difference in stakeholder engagement approach of small & medium enterprises and large companies and its performance implications. Corporate Social Responsibility and Envairomental Management, 28(3),1055-1065. https://doi.org/10.1002/csr.2100
Laursen, K., & Salter, A (2006) Open for innovation: the role of openness in explaining innovation performance among U.K. manufacturing firms. Strategic Management Journal, 27(2), 131-150, 2006. https://doi.org/10.1002/smj.507
Lassen, A. H. , & Laugen, B. T. (2017). Open innovation: on the influence of internal and external collaboration on degree of newness. Business Process Management Journal, 23(6), 1129-1143. https://doi.org/10.1108/BPMJ-10-2016-0212
Lee, S., Park, G., Yoon, J., & Park, J. (2010), Open innovation in SMEs: An intermediated network model. Research Policy, 39, 290-300. https://doi.org/10.1016/j.respol.2009.12.009
Leiponen, A., & Helfat, C. E. (2010). Innovation objectives, knowledge sources, and the benefits of breadth. Strategic Management Journal, 31(2), 224-236. https://doi.org/10.1002/smj.807
Lopes, A. V. B. V., & De Carvalho, M. M. (2018). Evolution of the Open Innovation Paradigm: Towards a Contingent Conceptual Model. Technological Forecasting & Social Change, 132, 284-298. https://doi.org/10.1016/j.techfore.2018.02.014
Meidell, A., & Kaarbae, K. (2017). How the enterprise risk management function influences decision-making in the organization: A field study of a large, global oil and gas company. The British Accounting Review, 49(1), 39-55. https://doi.org/10.1016/j.bar.2016.10.005
Menon, A., Bharadwaj, S. G., Adidam, P. T. , & Edison, S. W. (1999). Antecedents and consequences of marketing strategy making: a model and a test. Journal of Marketing, 63(2), 18-40. https://doi.org/10.1177/002224299906300202
Milutinović, R., Stošić, B., & Mihić, M. (2015). Concepts and Importance of Strategic Innovation in SME’s: evidence from Serbia. Management: Journal of Sustainable Business & Management Solutions in Emerging Economies, 20(77), 35-42. https://doi.org/10.7595/management.fon.2015.0030
Mintzberg, H,. Raisinghani, D., & Theoret, A. (1976). The Structure of “Unstructured” Decision Processes. Administrative Science Quarterly, 21(2), 246-275. https://doi.org/2392045
Mitchell, R. K., Busenits, L. W., Bird, B., Gaglio, C. M., McMullen, J. S., Morse, E. A., & Smith, J. B. (2007). The central question in entrepreneurial cognition research. Entrepreneurship Theory and Practice, 31(1), 1-27. https://doi.org/10.1111/j.1540-6520.2007.00161.x
Morgan, P. M., Jeffrey , G. C., & Michael, B. H. (2000). The Relationship between Environmental Dynamism and Small Firm Structure, Strategy, and Performance. Journal of Marketing Theory and Practice. The Marketing and Entrepreneurship Interface, 8(2), 63-78. https://doi.org/10.1080/10696679.2000.11501869
Nunnally, J. C. (1978). Psychometric theory. 2nd Edition. New York: McGraw-Hill. https://www.scirp.org/(S(czeh2tfqyw2orz553k1w0r45))/reference/ReferencesPapers.aspx?ReferenceID=453912
Pestana, M. H., & Gageiro, J. N. (2010). Análise de dados para ciências socais: a complementaridade do SPSS (5a ed.). Lisboa: Edições Sílabo. https://silabo.pt/catalogo/informatica/aplicativos-estatisticos/livro/analise-de-dados-para-ciencias-sociais/
Odor, H. A. (2019). Literature Review on Organisational Learning and LearningOrganisations. International Journal of Information, Business and Management, 11(3), 281-295. https://doi.org/10.1016/j.jbusres.2019.07.039
Ostos, J., Hinderer, H., & Bravo, E. (2016). Relationship between the Business Environment and Business Strategy Types: Evidence in Peruvian Companies. Universidad & Empresa, 19(32), 65-86. https://doi.org/10.12804/http://revistas.urosario.edu.co/index.php/empresa/article/view/4716
Oyewobi, L., Windapo, A., Rotimi, J., & Jimoh, R. (2016). Relationship between competitive strategy and construction organisation performance. Management Decision, 54(9), 2340-2366. https://doi.org/10.1108/MD-01-2016-0040
Parida, V., Westerberg, M., & Frishammar, J. (2012). Inbound open innovation activities in high-tech SMEs: the impact on innovation performance. Journal of Small Business Management, 50(2), 283-309. https://doi.org/10.1111/j.1540-627X.2012.00354.x
Podmetina, D., Soderquist, K. E., Petraite, M., & Teplov , R. (2018). Developing a competency model for open innovation from the individual to the organisational level. Management Decision, 56(6), 1306-1335. https://doi.org/10.1108/MD-04-2017-0445
Pordata (2021a). Small and medium-sized enterprises: total and by size (2018). https://www.pordata.pt/Portugal/Pequenas+and+m%c3%a9days+enterprises+total+and+by+sizes%c3%a3o-2927
Pordata (2021b). Companies: total and by size (2018). https://www.pordata.pt/Portugal/Empresas+total+and+by+dimensions%c3%a3o-2857
Rasid, A., Zaleha, S., Ismail, W, Khairuzzaman, W, Mohammad, N., & Choi , S. L. (2014). Assessing Adoption of Project Management Knowledge Areas and Maturity Level: Case Study of a Public Agency in Malaysia. Journal of Management in Engineering, 30, 264-271. https://doi.org/10.1061/(ASCE)ME.1943-5479.0000200
Reilly, P. (2018). Building Customer Centricity in the Hospitality Sector: the role of talent management. Worldwide Hospitality and Tourism Themes, 10(1), 42-56. https://doi.org/10.1108/WHATT-10-2017-0068
Roland, J. O., & Schoormans, J. P. L. (2004). The pattern of development and diffusion of breakthrough communication technologies. European Journal of Innovation Management, 7(4), 292-302. https://doi.org/10.1108/14601060410565047
Russo, A., & Tencati, A. (2009). Formal vs informal CSR strategies: Evidence from Italian micro, small, medium-sized, and large firms. Journal of Business Ethics, 85(2), 339-353. https://doi.org/10.1007/s10551-008-9736-x
Sarstedt, M., Ringle, C. M., Smith, D., Reams, R., & Hair, J. F. (2014) Partial Least Squares Structural Equation Modeling (PLS-SEM): A Useful Tool for Family Business Researchers. Journal of Family Business Strategy, 5, 105-115. https://doi.org/10.1016/j.jfbs.2014.01.002
Sisodiya, S. R., Johnson, J. L., & Grégoire, Y. (2013) Inbound open innovation for enhanced performance: Enablers and opportunities. Industrial Marketing Management, 42(5), 836-849. https://doi.org/10.1016/j.indmarman.2013.02.018
Slowak, A. P., & Regenfelder, M. (2017). Creating value, not wasting resources: sustainable innovation strategies. Journal Innovation: The European Journal of Social Science Research, 30(4), 455-475. https://doi.org/10.1080/13511610.2016.1192990
Spyropoulou, S., Katsikeas, C. S., Skarmeas, D., & Morgan, N. A. (2018). Strategic goal accomplishment in export ventures: the role of capabilities, knowledge. and environment. Journal of the Academy of Marketing Science, 46(1), 109-130. https://doi.org/10.1007/s11747-017-0519-8
Teece, D. J., Pisano, G., & Leih, S. (2016). Dynamic Capabilities and Organizational Agility: Risk, Uncertainty, and Strategy in the Innovation Economy. California Management Review, 58(4), 13-35. https://doi.org/10.1002/(SICI)1097-0266(199708)18:7<509::AID-SMJ882>3.0.CO;2-Z
Temel, S., & Vanhaverbeke, W. (2020). Knowledge Risk Management During Implementation of Open Innovation. In S. Durst and T. Henschel (Eds.). Knowledge Risk Management (pp. 207-227). Springer. https://doi.org/10.1007/978-3-030-35121-2_12
Teplov, R., Albats, E., & Podmetina, D. (2019). What Does Open Innovation Mean? Business Versus Academic Perceptions. International Journal of Innovation Management, 23(1), 805-811. https://doi.org/10.1142/S1363919619500026
Tidd, J., Bessant, J., & Pavitt, K. (2005). Managing Innovation: integrating technological, market and organizational change (3th. Edition). England: John Wiley & Sons, Ltd. https://www.scirp.org/reference/referencespapers.aspx?referenceid=983917
Van De Vrande, V., De Jong, J.P.J., Vanhaverbeke, W., & De Rochemont, M. (2009). Open innovation in SMEs: Trends, motives and management challenges. Technovation, 29(6-7), 423-437. https://doi.org/10.1016/j.technovation.2008.10.001
Verbano, C., & Venturini, K. (2013). Managing Risks in SMEs: A Literature Review and Research Agenda. Journal of Technology Management & Innovation, 8(3), 186-197. http://dx.doi.org/10.4067/S0718-27242013000400017
Vrgovic, P., Vidicki, P., Glassman, B., & Walton, A. (2012). Open innovation for SMEs in developing countries-an intermediated communication network model for collaboration beyond obstacles. Innovation: Management. Policy & Practice, 14(3), 290-302. https://doi.org/10.5172/impp.2012.14.3.290
West, J., Salter, A.; Vanheverbeke, W., & Chesbrough, H. (2014). Open innovation: The next decade. Research Policy, 43(5), 805-811. https://doi.org/10.1111/radm.12425
Wijethilake, C., Munir, R., & Appuhami , R. (2018). Environmental Innovation Strategy and Organizational Performance: Enabling and Controlling Uses of Management Control Systems. Journal of Business Ethics, 151(4), 1139-1160. https://doi.org/10.1007/s10551-016-3259-7
Wikhamn, B.R., & Wikhamn, W. (2013). Structuring of the Open Innovation Field. Journal of Technology Management & Innovation, 8(3), 173-185. https://doi.org/10.4067/S0718-27242013000400016
Yilmaz, A., & Flouris, T. (2017). Resource Dependency Risk Management. In: Corporate Risk Management for International Business. Accounting, Finance, Sustainability, Governance & Fraud: Theory and Application. Springer, Singapore. https://doi.org/10.1007/978-981-10-4266-9_2
Zott, C., Amit, R., & Massa, L. (2011). The Business Model: Recent Development and Future Research. Journal of Management, 37(4), 1019-1042. https://doi.org/10.1007/s10551-013-1827-7
Downloads
Publicado
Como Citar
Edição
Seção
Licença
Copyright (c) 2022 International Journal of Innovation – IJI
Este trabalho está licenciado sob uma licença Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.