Vol. 15 No. 2 (2016): <strong>April - June</strong>

View Vol. 15 No. 2 (2016): <strong>April - June</strong>
Published: 2016-06-08

Articles

  • Developing a Model in Antecedents of Consumer Misbehavior on Chain Stores

    DOI: https://doi.org/10.5585/remark.v15i2.3163
    Mahsa Akbari, Mohammad Ali Abdolvand, Farhad Ghaffari
    146-163

  • Social Marketing Plan for Health Promotion: Developing Public Health Policies Customer-Oriented

    DOI: https://doi.org/10.5585/remark.v15i2.2907
    Edson Coutinho da Silva, José Afonso Mazzon
    164-176

  • Organization’s Brand Performance in Social Networking: Effects of Dynamics and Synergies Coming from the Integrated Marketing Communications

    DOI: https://doi.org/10.5585/remark.v15i2.2995
    Rafael Barreiros Porto, Tatiana Ferraz de Sá Mendonça, Gabriel Sperandio Milan
    177-194

  • The Influence Social Networks in Customer Acquisition Under Optical Hoteliers

    DOI: https://doi.org/10.5585/remark.v15i2.3203
    Bruna Laiene Tomacheski Gomes, Tiago Savi Mondo
    195-206

  • Digital Marketing in an Emerging Country: Exploratory Study of the Marketing Mix of SMES with Trust Seal

    DOI: https://doi.org/10.5585/remark.v15i2.3117
    Catalina Gutierrez-Leefmans, Rosa Maria Nava-Rogel, Maria Andrea Trujillo-Leon
    207-219

  • Digital Analytics Tools and Their Predictive Power On Performance: An Analysis of the Brazilian Auto Market

    DOI: https://doi.org/10.5585/remark.v15i2.3216
    Roger Kenji Kimura, Luis Hernan Contreras Pinochet, Marcia Carvalho de Azevedo
    220-236

  • Marketing, Creativity and Innovation in Information Units

    DOI: https://doi.org/10.5585/remark.v15i2.3277
    Fábio Ferreira Coelho Bragança, Rosana Borges Zaccaria, Antonio Carlos Giuliani, Tereza Cristina Dias de Toledo Pitomba
    237-245

  • Bibliometric Study: Guidelines on its Application

    DOI: https://doi.org/10.5585/remark.v15i2.3274
    Filipe Quevedo-Silva, Eduardo Biagi Almeida Santos, Marcelo Moll Brandão, Leonardo Vils
    246-262

  • The Relationship Between the Co-creation Elements, Satisfaction and Trust in the Service Context

    DOI: https://doi.org/10.5585/remark.v15i2.3063
    Larissa Carine Braz Becker, Cristiane Pizzutti dos Santos, Mateus Nagel
    263-280

  • Relationship Marketing Actions Used by Publicity and Advertising Agencies

    DOI: https://doi.org/10.5585/remark.v15i2.2936
    Roger Cordeiro De Seta, Emerson Wagner Mainardes, Érika Ronqueti Terra Silva
    281-296