Background of the Consumption of Cultural Goods for Low-Income Consumers

Abstract

This research analyzed the relationships between influential variables and consumption of cultural products for lowincome consumers, using the model adapted from Leocádio (2008). In this context, we sought to identify variables that explain the consumption of cultural products to identify customer profiles according to the history of consumption of cultural products, evaluate the relationship between the level of artistic experiences in and consumption of cultural products, evaluate the relationship between the profile of consumer income and consumption of cultural products, and evaluate the relationship between the profile of cultural capital and consumer consumption of cultural products. This allowed us to examine relationships between the backgrounds, depending on the model adapted from Leocádio (2008), that influence consumption of cultural products. A model is presented that integrates the components of cultural consumption. We used the Survey as a method applied to 556 respondents in 31 districts of the city of Fortaleza, with low incomes consumers of cultural products. Techniques were used for data analysis using multivariate factor analysis, as well as structural equation modeling using the software Smartpls 2.0. We analyzed the background that had been related to the consumption: cultural capital, preference, and the influence of reference groups. The structural model analysis demonstrated that innovativeness, consumer access to the tools, and experiences in artistic experiences influence preference but have no relation to the consumption of cultural products.