Vol. 22 No. 2 (2023): (Apr./June)

Published: 2023-06-12

Articles

  • The influence of brand knowledge and price tiers on purchasing behavior

    DOI: https://doi.org/10.5585/remark.v22i2.22167
    Deonir De Toni, Stephan Zielke, José Afonso Mazzon
    469-536

  • Healthy, moral, or ecological? Latent classes in the consumption of vegan food

    DOI: https://doi.org/10.5585/remark.v22i2.21309
    Sérgio Luiz do Amaral Moretti, Marcelo Luiz Dias da Silva Gabriel, André Francisco Alcântara Fagundes, Alexandre Magno Borges Pereira Santos, Juliana Bárbara da Silva Oliveira, Lisemaura Aparecida dos Santos Jacobi
    537-597

  • Hedonic motivation or health prevention? the female self-esteem recovery of bariatric patients

    DOI: https://doi.org/10.5585/remark.v22i2.19994
    Elaine Ribeiro Oliveira, Jean Carlos Gomes Limeira, Rita de Cássia Faria Pereira, Herlane Chaves Paz
    598-654

  • Franchising theories: a case study of pre and post franchising decision

    DOI: https://doi.org/10.5585/remark.v22i2.23443
    Matheus Dermonde, Silmara Cristiane Gomes, Renato de Castro Garcia
    655-701

  • Promotion strategies in consumer paradox towards word of mouth brand equity

    DOI: https://doi.org/10.5585/remark.v22i2.20093
    Tariq Jalees, Syed Hasnain Alam, Syed Imran Zaman, Sahar Qabool
    702-733

  • The intellectual framework of ego depletion: emerging topics, trends, and future research opportunities

    DOI: https://doi.org/10.5585/remark.v22i2.21818
    Diego Nogueira Rafael, Evandro Luiz Lopes
    734-782

  • 25 years of bottom of the pyramid research: a bibliometric study

    DOI: https://doi.org/10.5585/remark.v22i2.22100
    Vitor Koki da Costa Nogami, Fernando Filardi, Eduardo Augusto Fonseca, Renata Andreoni Barboza
    783-834

  • A biologically cultural view of the purchase and display of luxury products

    DOI: https://doi.org/10.5585/remark.v22i2.16573
    Felipe Carvalho Novaes, Jean Carlos Natividade
    835-875