Vol. 22 No. 2 (2023): (Apr./June)

Published: 2023-06-12

Articles

  • The influence of brand knowledge and price tiers on purchasing behavior

    Deonir De Toni, Stephan Zielke, José Afonso Mazzon
    469-536
    DOI: https://doi.org/10.5585/remark.v22i2.22167

  • Healthy, moral, or ecological? Latent classes in the consumption of vegan food

    Sérgio Luiz do Amaral Moretti, Marcelo Luiz Dias da Silva Gabriel, André Francisco Alcântara Fagundes, Alexandre Magno Borges Pereira Santos, Juliana Bárbara da Silva Oliveira, Lisemaura Aparecida dos Santos Jacobi
    537-597
    DOI: https://doi.org/10.5585/remark.v22i2.21309

  • Hedonic motivation or health prevention? the female self-esteem recovery of bariatric patients

    Elaine Ribeiro Oliveira, Jean Carlos Gomes Limeira, Rita de Cássia Faria Pereira, Herlane Chaves Paz
    598-654
    DOI: https://doi.org/10.5585/remark.v22i2.19994

  • Franchising theories: a case study of pre and post franchising decision

    Matheus Dermonde, Silmara Cristiane Gomes, Renato de Castro Garcia
    655-701
    DOI: https://doi.org/10.5585/remark.v22i2.23443

  • Promotion strategies in consumer paradox towards word of mouth brand equity

    Tariq Jalees, Syed Hasnain Alam, Syed Imran Zaman, Sahar Qabool
    702-733
    DOI: https://doi.org/10.5585/remark.v22i2.20093

  • The intellectual framework of ego depletion: emerging topics, trends, and future research opportunities

    Diego Nogueira Rafael, Evandro Luiz Lopes
    734-782
    DOI: https://doi.org/10.5585/remark.v22i2.21818

  • 25 years of bottom of the pyramid research: a bibliometric study

    Vitor Koki da Costa Nogami, Fernando Filardi, Eduardo Augusto Fonseca, Renata Andreoni Barboza
    783-834
    DOI: https://doi.org/10.5585/remark.v22i2.22100

  • A biologically cultural view of the purchase and display of luxury products

    Felipe Carvalho Novaes, Jean Carlos Natividade
    835-875
    DOI: https://doi.org/10.5585/remark.v22i2.16573