Vol. 22 No. 4 (2023): Special Issue Marketing and Digital Transformation

Published: 2023-12-18

Editor' note

  • Marketing and Digital Transformation

    DOI: https://doi.org/10.5585/remark.v22i4.25710
    Júlio Araujo Carneiro da Cunha; André Torres Urdan
    1328-1335

Special Issue: Applications of neurosciences to the marketing field

  • What is digital transformation in Marketing? A bibliometric and scientometric analysis of an evolving topic

    DOI: https://doi.org/10.5585/remark.v22i4.23979
    Aleixo Fernandes, Marcelo L. D. S. Gabriel
    1336-1420

  • Sensing and responsiveness: digital capabilities to face the challenges of the digital economy

    DOI: https://doi.org/10.5585/remark.v22i4.23912
    José Carlos da Silva Freitas Junior, Antonio Carlos Gastaud Maçada, Darci de Borba Santos Júnior, Rafael Brinkhues
    1421-1473

  • From the physical to the online environment: impacts of the digital transformation on consumer attitudes

    DOI: https://doi.org/10.5585/remark.v22i4.22327
    Mônica Fitz- Oliveira, Alexsandra Maria Wasgen, Luiz Antonio Slongo
    1474-1539

  • Online clothing consumption practices during the pandemic: a perspective based on the theory of practice

    DOI: https://doi.org/10.5585/remark.v22i4.23671
    Marina Pereira Rios, Frederico Leocádio Ferreira, Juliana Maria Magalhães Christino
    1540-1613

  • Global consumers before and during the COVID-19 pandemic: What aspects characterize digital consumer behavior?

    DOI: https://doi.org/10.5585/remark.v22i4.23468
    Luz Elena Barrantes-Aguilar, Luis Ricardo Solís-Rivera, Alexis Villalobos
    1614-1644

  • Technology hunger: m-commerce user retention in the food delivery market

    DOI: https://doi.org/10.5585/remark.v22i4.23354
    Matheus Alexandre Borges Mundim, Fernanda Bueno Cardoso Scussel, Martin de La Martinière Petroll, Cláudio Damacena, João Coelho Soares
    1645-1708

  • Analysis of the impact of social influence on the acceptance of mobile banking applications by consumers in Brazil

    DOI: https://doi.org/10.5585/remark.v22i4.23729
    Maria José Isac, Sheila Farias Alves Garcia, Dirceu da Silva
    1709-1763

  • The effects of perceived risk on the intention to use autonomous vehicles

    DOI: https://doi.org/10.5585/remark.v22i4.23746
    Cristina Maria Alcântara de Brito Vieite, Alexandre Luzzi Las Casas, Belmiro do Nascimento João, Paulo Sergio Gonçalves de Oliveira
    1764-1818

  • Augmented reality and smart retail: a study on user perception

    DOI: https://doi.org/10.5585/remark.v22i4.23958
    Karen Ermínia Aragão Reges, Laura Maria Aguiar-Costa
    1819-1875