Vol. 22 No. 4 (2023): Special Issue Marketing and Digital Transformation

Published: 2023-12-18

Editor' note

  • Marketing and Digital Transformation

    Júlio Araujo Carneiro da Cunha; André Torres Urdan
    1328-1335
    DOI: https://doi.org/10.5585/remark.v22i4.25710

Special Issue: Applications of neurosciences to the marketing field

  • What is digital transformation in Marketing? A bibliometric and scientometric analysis of an evolving topic

    Aleixo Fernandes, Marcelo L. D. S. Gabriel
    1336-1420
    DOI: https://doi.org/10.5585/remark.v22i4.23979

  • Sensing and responsiveness: digital capabilities to face the challenges of the digital economy

    José Carlos da Silva Freitas Junior, Antonio Carlos Gastaud Maçada, Darci de Borba Santos Júnior, Rafael Brinkhues
    1421-1473
    DOI: https://doi.org/10.5585/remark.v22i4.23912

  • From the physical to the online environment: impacts of the digital transformation on consumer attitudes

    Mônica Fitz- Oliveira, Alexsandra Maria Wasgen, Luiz Antonio Slongo
    1474-1539
    DOI: https://doi.org/10.5585/remark.v22i4.22327

  • Online clothing consumption practices during the pandemic: a perspective based on the theory of practice

    Marina Pereira Rios, Frederico Leocádio Ferreira, Juliana Maria Magalhães Christino
    1540-1613
    DOI: https://doi.org/10.5585/remark.v22i4.23671

  • Global consumers before and during the COVID-19 pandemic: What aspects characterize digital consumer behavior?

    Luz Elena Barrantes-Aguilar, Luis Ricardo Solís-Rivera, Alexis Villalobos
    1614-1644
    DOI: https://doi.org/10.5585/remark.v22i4.23468

  • Technology hunger: m-commerce user retention in the food delivery market

    Matheus Alexandre Borges Mundim, Fernanda Bueno Cardoso Scussel, Martin de La Martinière Petroll, Cláudio Damacena, João Coelho Soares
    1645-1708
    DOI: https://doi.org/10.5585/remark.v22i4.23354

  • Analysis of the impact of social influence on the acceptance of mobile banking applications by consumers in Brazil

    Maria José Isac, Sheila Farias Alves Garcia, Dirceu da Silva
    1709-1763
    DOI: https://doi.org/10.5585/remark.v22i4.23729

  • The effects of perceived risk on the intention to use autonomous vehicles

    Cristina Maria Alcântara de Brito Vieite, Alexandre Luzzi Las Casas, Belmiro do Nascimento João, Paulo Sergio Gonçalves de Oliveira
    1764-1818
    DOI: https://doi.org/10.5585/remark.v22i4.23746

  • Augmented reality and smart retail: a study on user perception

    Karen Ermínia Aragão Reges, Laura Maria Aguiar-Costa
    1819-1875
    DOI: https://doi.org/10.5585/remark.v22i4.23958