Vol. 17 No. 4 (2018): <strong>October- December</strong>

View Vol. 17 No. 4 (2018): <strong>October- December</strong>
Published: 2018-10-01

Articles

  • O Jogo do Desvio: o Desvio do Padrão de Beleza Pode Tornar-se Atraente? Uma Perspectiva da Idade

    Marisol Rodriguez Goia, Mariana Braga de Lima, Lucia Salmonson Guimarães Barros
    459-471
    DOI: https://doi.org/10.5585/remark.v17i4.3754

  • Do Future-Oriented People Save More? The Mediating Role of Financial Knowledge in the Relationship between Future Orientation and Personal Financial Security

    Virgínia Nicolau Gonçalves, Mateus Canniatti Ponchio
    472-486
    DOI: https://doi.org/10.5585/remark.v17i4.3789

  • Which are the Signs of a Tender and Tasty Beef? Analysis of Beef ´S Attributes that, at the Moment of Purchase, Signal Benefits most Desired by Consumer

    Sheila Farias Alves Garcia, Dirceu Tornavoi de Carvalho, Cláudio de Souza Miranda, Bianca Rose Monteiro Bosco
    487-501
    DOI: https://doi.org/10.5585/remark.v17i4.3758

  • Business Practices and the Greenwash Effect: An Analysis in the Beauty Care Context

    Vanessa Almeida da Silva, Flavia Luciane Scherer, Natália Pavanelo Pivetta
    502-519
    DOI: https://doi.org/10.5585/remark.v17i4.3775

  • Attractiveness in Higher Education: Study with New Students in Executive Secretariat Course

    Emiliano Sousa Pontes, Roberto Cunha Ferreira, Régis Barroso Silva, Cibele Barsalini Martins
    520-531
    DOI: https://doi.org/10.5585/remark.v17i4.3809

  • Measuring the Perceived Value in Food Services: A Research with Fast Food Customers

    Andre Felipe Queiroz, Caroline Spanhol Finocchio
    532-544
    DOI: https://doi.org/10.5585/remark.v17i4.3873

  • Children’s Influence on the Decision-Making Process in Food Buying and Consumption on the Family

    Wilson Ravelli Elizeu Maciel, Dario de Oliveira Lima-Filho, Filipe Quevedo-Silva, Leandro Sauer
    545-560
    DOI: https://doi.org/10.5585/remark.v17i4.4141

  • Consumer Attitudes Associated to Consumption of Cosmetic Brands

    Célio Gomes de Lima Júnior, José Sarto Freire Castelo
    561-574
    DOI: https://doi.org/10.5585/remark.v17i4.3892

  • Analysis of The Journal of Marketing’s Production from 2014 to 2016

    Artur Machado Motta, Edson Sadao Iizuka
    575-589
    DOI: https://doi.org/10.5585/remark.v17i4.3894

  • Greenwashing's Relationship with Market Reputation and Consumer Discount

    Caroline Miranda Correa, João Guilherme de Camargo Ferraz Machado, Sergio Silva Braga Junior
    590-602
    DOI: https://doi.org/10.5585/remark.v17i4.4162

  • Validation of a Multidimensional Scale for the Use of Social Media

    Larissa Soares de Queiroz, Maria Conceição Melo Silva Luft
    603-619
    DOI: https://doi.org/10.5585/remark.v17i4.3905

  • Relationship, Perceived Ease of Use, World of Mouth and Virtual Hospitality in Online Shopping: Validation of a Research Model

    Cristina Quitéria, Sérgio Luiz do Amaral Moretti
    620-636
    DOI: https://doi.org/10.5585/remark.v17i4.4015