Vol. 8 No. 2 (2009): July - December

Published: 2010-03-26

Editor' note

EDITORIAL

Osvaldo Elias Farah, Antonio Carlos Giuliani

01-04
- PDF (Português (Brasil))
DOI: https://doi.org/10.5585/remark.v8i2.2141

Articles

SPECIALTY CROPS IN ARGENTINA: AN ANALYSIS OF THE CONFECTIONARY SUNFLOWER AGRIBUSINESS FROM AN INSTITUTIONAL ENVIRONMENT, GOVERNANCE STRUCTURE AND MODERN INDUSTRIAL ORGANIZATION APPROACH
DOI: 10.5585/remark.v8i2.2132

María Mercedes Barilatti, Raúl Pérez San Martín, Fernando Vilella, Sebastian Ignacio Senesi

05-40
- Sem título (Português (Brasil))
DOI: https://doi.org/10.5585/remark.v8i2.2132
BRAND COLLABORATIVE MANAGEMENT IN ONLINE SOCIAL NETWORKINGS
DOI: 10.5585/remark.v8i2.2133

Clóvis Reis, Fabrícia Durieux Zucco, Joana Dambrós

41-54
- PDF (Português (Brasil))
DOI: https://doi.org/10.5585/remark.v8i2.2133
MARKETING STRATEGIES AND ASSOCIATIONS IN THE PLASTIC INDUSTRY
DOI: 10.5585/remark.v8i2.2134

Márcia Cristina Alves, Ronie Galeano, Dirceu da Silva, Wenceslau Ishida

55-97
- PDF (Português (Brasil))
DOI: https://doi.org/10.5585/remark.v8i2.2134
THE ACTIVE TELEMARKETING IN THE PERSPECTIVE OF CONSUMERS
DOI: 10.5585/remark.v8i2.2135

Tiago Savi Mondo, Jane Iara Pereira da Costa, Aline Regina dos Santos

98-115
- PDF (Português (Brasil))
DOI: https://doi.org/10.5585/remark.v8i2.2135
WORD-OF-MOUTH COMMUNICATION STRATEGIES FOR TOURISM
DOI: 10.5585/remark.v8i2.2136

Rogério Tineu, Nelson Destro Fragoso

116-145
- PDF (Português (Brasil))
DOI: https://doi.org/10.5585/remark.v8i2.2136
ADVERTISING AND CRITIQUE ITS PRODUCTION OF MEANING IN CONSUMPTION
DOI: 10.5585/remark.v8i2.2137

Eneus Trindade Barreto Filho

146-159
- PDF (Português (Brasil))
DOI: https://doi.org/10.5585/remark.v8i2.2137
PURCHASE PROCESS AND THE STORE ATTRIBUTES VALUED BY THE CONSUMERS: A COMPARATIVE STUDY WITH CONSUMERS FROM SÃO PAULO
DOI: 10.5585/remark.v8i2.2138

Helenita R. da Silva Tamashiro, Ieda Pelógia Martins, Janaina Moura Engracia Giraldi, Dirceu Tornavoi Carvalho

160-187
- PDF (Português (Brasil))
DOI: https://doi.org/10.5585/remark.v8i2.2138
VIRTUAL MARKETING: SEPARATING WHEAT AND CHAFF… INHERENT AND MANIPULATED RISKS IN THE E-COMMERCE
DOI: 10.5585/remark.v8i2.2139

Michelle Helena Kovacs, Salomão Alencar de Farias, Maria de Lourdes Azevedo Barbosa, Anderson Gomes de Souza

188-213
- PDF (Português (Brasil))
DOI: https://doi.org/10.5585/remark.v8i2.2139