Entrevistas, anotações e análises preliminares na pesquisa qualitativa: cuidados fundamentais

Autores

DOI:

https://doi.org/10.5585/remark.v23i4.27657

Palavras-chave:

Entrevistas semiestruturadas, Anotações, Análises preliminares, Pesquisa qualitativa, Metodologia

Resumo

Objetivo: Dada a recorrência de problemas ligados à realização de entrevistas em pequisa qualitativa, assim como à tomada de notas e à análise preliminar de dados ao longo delas, o presente editorial visa a explorar a literatura e nossa experiência dando mais evidência a esses problemas e sugerindo caminhos para superá-los.

Métodos: Revisão da literatura e uso de nossas próprias experiências, de modo fundamentado e com exemplos, em argumentações, explicações e recomendações úteis no aperfeiçoamento de pesquisas.

Originalidade/relevância: O editorial detalha justificativas e modos de se realizar entrevistas, tomar notas e fazer análises preliminares ao longo delas, principalmente na modalidade das entrevistas semiestruturadas. Essas notas e análises são geralmente negligenciadas até mesmo nas publicações especializadas, mas cuidados fundamentais quanto a elas são necessários para dar mais qualidade, profundidade e potencial de contribuição às entrevistas qualitativas.

Contribuições: Trazemos numerosas referências bibliográficas e recomendações úteis para (futuros) pesquisadores. As referências, descrições e recomendações sobre entrevistas, tomada de notas e análise de dados ajudam a acessar o melhor do potencial dos informantes, entrevistadores, dados e resultados.

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Biografia do Autor

Edmilson de Oliveira Lima, Universidade Nove de Julho - UNINOVE

Pós-doutorado em Administração 

Ni Putu Sri Harta Mimba, Udayana University

Mimba, who holds a PhD degree from University of Groningen, The Netherlands, is the head of Master of Accounting Program, Faculty of Economics and Business, Udayana University, Bali, Indonesia. Currently, she is one of the directors of Asia Pacific Management Accounting Association and the head of The Institute of Indonesia Chartered Accountants for Bali region. In addition, she is also a member of Certified Management Accountant, Australia. She has been involved as reviewers and speakers in several international conferences. Previously, she was holding some of the key positions such as Indonesian Broadcasting Commission Bali Province Bali (2011 to 2013), Coordinator of International Business Studies Network FEB Universitas Udayana (2013 to 2014), Director of Center for International Programs Udayana University (2015 to 2018) and the Head Unit of Research and Community Services (2020 to 2021). Her current research interests lie primarily in the areas of management accounting and social entrepreneurship where she is actively involved in various international joint research collaborations, and has been granted various awards from various organizations since 2005 (i.e. ADB in 2005, APEC in 2012, British Council in 2015, Financial and Development Supervisory Board in 2016, National Research and Innovation Agency in 2021, Bank Indonesia in 2021) until now. This includes some of the prestigious awards granted by European Union (Erasmus+) where she is in charge as the project coordinator from Udayana University for INSPIRE project (Introducing Social Entrepreneurship in Indonesian Higher Education) from 2017 to 2020 and UNITED project (Engineering Knowledge Transfer Units to Increase Student´s Employability and Regional Development) from 2019 to 2022.

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Publicado

09.12.2024

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Lima, E. de O., & Harta Mimba, N. P. S. (2024). Entrevistas, anotações e análises preliminares na pesquisa qualitativa: cuidados fundamentais. ReMark - Revista Brasileira De Marketing, 23(4), 1315–1376. https://doi.org/10.5585/remark.v23i4.27657

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