v. 18, n. 4 (2019)

(out./dez.)

Sumário

Artigos

Boca a boca negativo nas mídias sociais e o comportamento do consumidor: estudo com pais de alunos de escolas particulares de Belo Horizonte
Alessandra Mesquita Bastos, Jose Marcos Carvalho de Mesquita, Ana Maria Martuscelli Botrel, Alexandre Teixeira Dias
PDF
01-24
Proposition and test of an explanatory model of innovation perception and it´s consequences
Murilo Junio Rezende Pereira, Luiz Rodrigo Cunha Moura, Gustavo Quiroga Souki, Nina Rosa da Silveira Cunha
PDF (English)
25-50
Consumer-based brand equity: benchmarking the perceived performance of brands
Rafael Barreiros Porto
PDF (English)
51-74
Changing negative attitudes through sport sponsorship: a gender perspective in Brazil
Carlos Eugenio Zardini Filho
PDF (English)
75-96
Passion and market: the intertwining that makes the marketization of brazilian spectacle football
Getúlio Sangalli Reale, Marlon Dalmoro
PDF (English)
97-115
Gooool: motivation drivers of attitudinal and behavioral fan loyalty in Brazil
Philip J. Rosenberger III, Jin Ho Yun, Mohammad M. Rahman, Sören Köcher, Mauro José de Oliveira
PDF (English)
116-136
Determinantes do voto em João Dória nas eleições municipais de 2016 na cidade de São Paulo
Mário Lucas Heimbecher, George Bedinelli Rossi
PDF (English)
137-153
Research in Omnichannel retail: a systematic review and quantitative content analysis
Belmiro N. João, Ricardo Pastore
PDF (English)
154-176
Seeded word-of-mouth marketing strategy: mapping and analysis of a network of political supporters
Fagner Oliveira Dias, Edgar Reyes Jr, Flávio Saab
PDF (English)
177-195
Consumer purchase decision: factors that influence impulsive purchasing
Thayná Aparecida Lehmann, Juliano Krug, Christian Daniel Falaster
PDF (English)
196-219
The relation between financial attitude, consumer purchasing behavior and debt background
Thais Xavier, Marlette Cassia Oliveira Ferreira, Flavio Santino Bizarrias
PDF (English)
220-243
Social media marketing communication: effect of interactivity and vividness on user engagement
João Coelho Soares, Aléssio Bessa Sarquis, Eric David Cohen, Thiago Coelho Soares
PDF (English)
244-268