Vol. 14 No. 2 (2015): <strong>April - June</strong>

View Vol. 14 No. 2 (2015): <strong>April - June</strong>

Published: 2015-06-30

Articles

  • Perceived Quality of Online Self-Service: Validation of the E-Selfqual Scale in the Brazilian Context

    Renata Gonçalves Santos Silva, Ricardo Saraiva Frio, Claudio Hoffmann Sampaio, Patrícia Liebesny Broilo
    138-153
    DOI: https://doi.org/10.5585/remark.v14i2.2721

  • Market Dynamics in Urban Space: Logic Theory and Research Agenda

    Rodrigo Castilhos
    154-165
    DOI: https://doi.org/10.5585/remark.v14i2.2745

  • Overview of Research in Marketing in Brazil: An Analysis of Production in Periodic Functionalist Qualis Capes A2, B1 and B2.

    Ernandes Rodrigues do Nascimento, Karla Karina de Oliveira, Marconi Freitas-da-Costa, Rafaela Queiroz Marques
    166-178
    DOI: https://doi.org/10.5585/remark.v14i2.2870

  • A New View at the Planning Marketing Popular Products: Exploratory Study Electronics Sector with Companies in Brazil.

    Evange Elias Assis, Francisco Antonio Serralvo, Karen Perrotta Lopes de Almeida Prado
    179-192
    DOI: https://doi.org/10.5585/remark.v14i2.2872

  • "Lady is in Heaven!" Study on the Treatment Pronoun use in Clothing Stores' Female

    Fabio Antonialli, Kelly Carvalho Vieira, Luiz Marcelo Antonialli, Daniel Carvalho Rezende
    193-207
    DOI: https://doi.org/10.5585/remark.v14i2.2820

  • In Joy And Sorrow: Sharing Information, Comparison and Consumption in Virtual Communities of Brides

    Rute de Alencar Frota, Ana Augusta Ferreira de Freitas
    208-222
    DOI: https://doi.org/10.5585/remark.v14i2.2514

  • E-Commerce B2B Influences in the Process of After-Sales Service in Capital Assets Segment: A Case Study in a Representative Heavy Equipment Company

    Tiago Correa do Amaral, João Batista de Camargo Junior, Andrea Kassouf Pizzinatto, Teresa Cristina Dias de Toledo Pitombo
    223-236
    DOI: https://doi.org/10.5585/remark.v14i2.2933

  • Dialogue about the Liability of Corporate Social Concepts (Csr) And Marketing For Social Causes (MCS) Investment in the Context of Corporate Social (ISC)

    Nelson Russo de Moraes, Sergio Silva Braga Junior, Ana Elisa Bressan Smith Lourenzani
    237-246
    DOI: https://doi.org/10.5585/remark.v14i2.2923

  • Social Marketing for Women's Health Campaigns: An Analysis in the Abc Region, Greater São Paulo, Brazil.

    Edson Coutinho da Silva, José Afonso Mazzon
    247-259
    DOI: https://doi.org/10.5585/remark.v14i2.2959

  • Omission of Negligence: Where are You from, Where Do You go?

    Rejane Alexandrina Domingues Pereira do Prado, Evandro Luiz Lopes
    260-275
    DOI: https://doi.org/10.5585/remark.v14i2.2906