Vol. 14 No. 2 (2015): <strong>April - June</strong>

View Vol. 14 No. 2 (2015): <strong>April - June</strong>

Published: 2015-06-30

Articles

  • Perceived Quality of Online Self-Service: Validation of the E-Selfqual Scale in the Brazilian Context

    DOI: https://doi.org/10.5585/remark.v14i2.2721
    Renata Gonçalves Santos Silva, Ricardo Saraiva Frio, Claudio Hoffmann Sampaio, Patrícia Liebesny Broilo
    138-153

  • Market Dynamics in Urban Space: Logic Theory and Research Agenda

    DOI: https://doi.org/10.5585/remark.v14i2.2745
    Rodrigo Castilhos
    154-165

  • Overview of Research in Marketing in Brazil: An Analysis of Production in Periodic Functionalist Qualis Capes A2, B1 and B2.

    DOI: https://doi.org/10.5585/remark.v14i2.2870
    Ernandes Rodrigues do Nascimento, Karla Karina de Oliveira, Marconi Freitas-da-Costa, Rafaela Queiroz Marques
    166-178

  • A New View at the Planning Marketing Popular Products: Exploratory Study Electronics Sector with Companies in Brazil.

    DOI: https://doi.org/10.5585/remark.v14i2.2872
    Evange Elias Assis, Francisco Antonio Serralvo, Karen Perrotta Lopes de Almeida Prado
    179-192

  • "Lady is in Heaven!" Study on the Treatment Pronoun use in Clothing Stores' Female

    DOI: https://doi.org/10.5585/remark.v14i2.2820
    Fabio Antonialli, Kelly Carvalho Vieira, Luiz Marcelo Antonialli, Daniel Carvalho Rezende
    193-207

  • In Joy And Sorrow: Sharing Information, Comparison and Consumption in Virtual Communities of Brides

    DOI: https://doi.org/10.5585/remark.v14i2.2514
    Rute de Alencar Frota, Ana Augusta Ferreira de Freitas
    208-222

  • E-Commerce B2B Influences in the Process of After-Sales Service in Capital Assets Segment: A Case Study in a Representative Heavy Equipment Company

    DOI: https://doi.org/10.5585/remark.v14i2.2933
    Tiago Correa do Amaral, João Batista de Camargo Junior, Andrea Kassouf Pizzinatto, Teresa Cristina Dias de Toledo Pitombo
    223-236

  • Dialogue about the Liability of Corporate Social Concepts (Csr) And Marketing For Social Causes (MCS) Investment in the Context of Corporate Social (ISC)

    DOI: https://doi.org/10.5585/remark.v14i2.2923
    Nelson Russo de Moraes, Sergio Silva Braga Junior, Ana Elisa Bressan Smith Lourenzani
    237-246

  • Social Marketing for Women's Health Campaigns: An Analysis in the Abc Region, Greater São Paulo, Brazil.

    DOI: https://doi.org/10.5585/remark.v14i2.2959
    Edson Coutinho da Silva, José Afonso Mazzon
    247-259

  • Omission of Negligence: Where are You from, Where Do You go?

    DOI: https://doi.org/10.5585/remark.v14i2.2906
    Rejane Alexandrina Domingues Pereira do Prado, Evandro Luiz Lopes
    260-275