Vol. 14 No. 4 (2015): <strong>October - December</strong>

View Vol. 14 No. 4 (2015): <strong>October - December</strong>
Published: 2015-12-21

Articles

  • Data, Technology & Social Media: Their Invasive Role in Contemporary Marketing

    DOI: https://doi.org/10.5585/remark.v14i4.3079
    K. Prakash Vel, Collins Agyapong Brobbey, Abdalrhman Salih, Hafsa Jaheer
    421-437

  • Local Crisis of Global Brand And Monitoring of Use of Social Media

    DOI: https://doi.org/10.5585/remark.v14i4.2964
    Alexandre Borba Salvador, Vivian Iara Strehlau, Ana Akemi Ikeda
    438-450

  • Pleasure, Beauty, Brand, Ease, Utility... What Import to Teenagers on an Ipad?

    DOI: https://doi.org/10.5585/remark.v14i4.2822
    Márcia Zampieri Grohmann, Jaqueline Silinske, Matheus Frohlich Marquetto, Luciana Flores Battistella
    451-467

  • Technological Usage Prediction among Public School Students: Case Study over Netbook’s Usability and Acceptance

    DOI: https://doi.org/10.5585/remark.v14i4.2942
    Everaldo Marcelo Souza da Costa, Emílio José Montero Arruda Filho
    468-478

  • Internet Search as Technical Data Collection: A Balance of Literature and the Main Challenges for its Use

    DOI: https://doi.org/10.5585/remark.v14i4.2867
    Vasiliki Calliyeris, Gilmara Lima de Elua Roble, Cirineu Costa, Warton da Silva Souza
    479-491

  • Values and Generational Features: A Study in an Institution of Higher Education

    DOI: https://doi.org/10.5585/remark.v14i4.3142
    Newton Yasuo Furucho, Yeda Cirera Oswaldo, Graziela Oste Graziano, Valéria Rueda Elias Spers
    492-501

  • An Analysis of Assortment Definition in the Brazilian Supermarkets and its Influence on Sales

    DOI: https://doi.org/10.5585/remark.v14i4.2924
    João Carlos Lazzarini, Claudio Felisoni de Angelo, Nuno Manoel Martins Dias Fouto, Marcos Roberto Luppe
    502-512

  • Consumer Retail Experience: A Bibliometric Study

    DOI: https://doi.org/10.5585/remark.v14i4.2977
    Aline Höpner, Paula Patrícia Ganzer, Cassiane Chais, Pelayo Munhoz Olea
    513-528

  • Influences of Environmental Concerns and the Scepticism in front of the Advertising in the Green Products Consumption

    DOI: https://doi.org/10.5585/remark.v14i4.3155
    Dirceu da Silva, André Torres Urdan, Edgard Monforte Merlo, Karina Tonelli Silveira Dias
    529-544

  • Muvuca na Loja Aumenta Compra por Impulso ou Afasta Consumidores? A Resposta Depende da Tolerância ao Crowding

    DOI: https://doi.org/10.5585/remark.v14i4.3131
    Marlette Cassia Oliveira Ferreira, Flávio Santino Bizarrias, Jussara Goulart da Silva, Marcelo Moll Brandão
    545-556