Vol. 14 No. 4 (2015): <strong>October - December</strong>

View Vol. 14 No. 4 (2015): <strong>October - December</strong>
Published: 2015-12-21

Articles

  • Data, Technology & Social Media: Their Invasive Role in Contemporary Marketing

    K. Prakash Vel, Collins Agyapong Brobbey, Abdalrhman Salih, Hafsa Jaheer
    421-437
    DOI: https://doi.org/10.5585/remark.v14i4.3079

  • Local Crisis of Global Brand And Monitoring of Use of Social Media

    Alexandre Borba Salvador, Vivian Iara Strehlau, Ana Akemi Ikeda
    438-450
    DOI: https://doi.org/10.5585/remark.v14i4.2964

  • Pleasure, Beauty, Brand, Ease, Utility... What Import to Teenagers on an Ipad?

    Márcia Zampieri Grohmann, Jaqueline Silinske, Matheus Frohlich Marquetto, Luciana Flores Battistella
    451-467
    DOI: https://doi.org/10.5585/remark.v14i4.2822

  • Technological Usage Prediction among Public School Students: Case Study over Netbook’s Usability and Acceptance

    Everaldo Marcelo Souza da Costa, Emílio José Montero Arruda Filho
    468-478
    DOI: https://doi.org/10.5585/remark.v14i4.2942

  • Internet Search as Technical Data Collection: A Balance of Literature and the Main Challenges for its Use

    Vasiliki Calliyeris, Gilmara Lima de Elua Roble, Cirineu Costa, Warton da Silva Souza
    479-491
    DOI: https://doi.org/10.5585/remark.v14i4.2867

  • Values and Generational Features: A Study in an Institution of Higher Education

    Newton Yasuo Furucho, Yeda Cirera Oswaldo, Graziela Oste Graziano, Valéria Rueda Elias Spers
    492-501
    DOI: https://doi.org/10.5585/remark.v14i4.3142

  • An Analysis of Assortment Definition in the Brazilian Supermarkets and its Influence on Sales

    João Carlos Lazzarini, Claudio Felisoni de Angelo, Nuno Manoel Martins Dias Fouto, Marcos Roberto Luppe
    502-512
    DOI: https://doi.org/10.5585/remark.v14i4.2924

  • Consumer Retail Experience: A Bibliometric Study

    Aline Höpner, Paula Patrícia Ganzer, Cassiane Chais, Pelayo Munhoz Olea
    513-528
    DOI: https://doi.org/10.5585/remark.v14i4.2977

  • Influences of Environmental Concerns and the Scepticism in front of the Advertising in the Green Products Consumption

    Dirceu da Silva, André Torres Urdan, Edgard Monforte Merlo, Karina Tonelli Silveira Dias
    529-544
    DOI: https://doi.org/10.5585/remark.v14i4.3155

  • Muvuca na Loja Aumenta Compra por Impulso ou Afasta Consumidores? A Resposta Depende da Tolerância ao Crowding

    Marlette Cassia Oliveira Ferreira, Flávio Santino Bizarrias, Jussara Goulart da Silva, Marcelo Moll Brandão
    545-556
    DOI: https://doi.org/10.5585/remark.v14i4.3131