Vol. 15 No. 1 (2016): <strong>January - March</strong>

View Vol. 15 No. 1 (2016): <strong>January - March</strong>
Published: 2016-03-31

Articles

  • Connoisseurship Consumption and Market Evolution: An Instituional Theory Perspective on the Growth of Specialty Coffee Consumption in the USA

    DOI: https://doi.org/10.5585/remark.v15i1.3042
    Ronan Torres Quintão, Eliane Pereira Zamith Brito
    01-15

  • A Theoretical Essay on the Theory of Priming in the context of Sport Marks

    DOI: https://doi.org/10.5585/remark.v15i1.2711
    Fabio Henrique Galvão, Danielle Mantovani Lucena, Paulo Henrique Müller Prado
    16-27

  • State of the Art of National and International Publications on Neuromarketing and Neuroeconomics

    DOI: https://doi.org/10.5585/remark.v15i1.3188
    Caissa Veloso e Sousa, José Edson Lara, Erich Vale e Sousa, Jefferson Rodrigues Pereira
    28-41

  • Consumer Confusion in the Multimedia, Multichannel Scenario: Construct Definition and Research Agenda

    DOI: https://doi.org/10.5585/remark.v15i1.2985
    Patricia Liebesny Broilo, Lélis Balestrin Espartel
    42-56

  • The Influence of Home Country on the Known Brands of Choice: An Investigation about Materials Mark Attributes of Sports

    DOI: https://doi.org/10.5585/remark.v15i1.3000
    Franklin de Souza Meirelles, Vivian Iara Strehlau, Evandro Luiz Lopes
    57-70

  • The dilemma of the defaulting: background and consequent of the “dirty name”

    DOI: https://doi.org/10.5585/remark.v15i1.2941
    Jéssica Pulino Campara, Kelmara Mendes Vieira, Vânia Medianeira Flores Costa, Luana dos Santos Fraga
    71-85

  • The Language of Sustainable Advertising: Communication Meets Market Aspects

    DOI: https://doi.org/10.5585/remark.v15i1.3205
    Thel Augusto Monteiro, Antonio Carlos Giuliani, Nadia Kassouf Pizzinatto, Rosana Borges Zaccaria
    86-98

  • Standard Male Body Image and its Influence on Food Values, Attitudes and Behavior in Food University

    DOI: https://doi.org/10.5585/remark.v15i1.2763
    Pâmela de Souza Dias, Américo Pierangeli Costa, Higor Vinícius Rodrigues Spineli Silva, Emeline de Abreu Pereira Pinto
    99-112

  • I Need to use my Mobile: The Influence of Self-Control and Ego Depletion on Smartphones Use

    DOI: https://doi.org/10.5585/remark.v15i1.2881
    Juan José Camou Viacava, Jessica Quinelli Francisquetti, Letícia Ribeiro de Souza Lima, Eurico de Oliveira Junior
    113-132

  • The Act of Giving and Frustration: An Analysis in Determination of Psychological Distance

    DOI: https://doi.org/10.5585/remark.v15i1.2817
    Wagner Junior Ladeira, Clecio Falcão Araujo, Fernando Oliveira Santini, Marlon Dalmoro
    133-145