Vol. 17 No. 3 (2018): <strong>July - September</strong>

View Vol. 17 No. 3 (2018): <strong>July - September</strong>
Published: 2018-09-06

Articles

  • Alavancando o Desempenho de Serviços Altamente Relacionais por Meio da Participação de Clientes Empoderados

    Patricia Silva Monteiro Boaventura, Eliane Pereira Zamith Brito
    314-328
    DOI: https://doi.org/10.5585/remark.v17i3.3483

  • I Am What do I Consume? Smartphones and the Extended Self to the Light of Technological Paradoxes

    Valquíria Marchezan Colatto Martins, Marta Olivia Rovedder de Oliveira, Kathiane Benedetti Corso
    329-343
    DOI: https://doi.org/10.5585/remark.v17i3.3528

  • Brand Endorsement: Comparison of the Influence of Bloggers and Celebrities in Attitude Regarding Brand

    Bruna Santos Bravo, Juliana Rossignoli Saueia, Karin Ligia Brondino-Pompeo
    344-355
    DOI: https://doi.org/10.5585/remark.v17i3.3539

  • Sports Event or Consumer Experience? A Study on Consumer Motivation to Attend Street Racing Events

    Pedro Lucas Leite Parolini, Ary José Rocco Júnior, Eduardo De Oliveira Cruz Carlassara
    356-369
    DOI: https://doi.org/10.5585/remark.v17i3.3583

  • The Unconscious Persuasion: A Conceptual Model about The Media Multitasking Effects on Consumer’s Processing Fluency

    Sylvio Ribeiro, Daniel Max de Sousa Oliveira, Martin de La Martinière Petroll
    370-384
    DOI: https://doi.org/10.5585/remark.v17i3.3626

  • The Use of Salivary Cortisol as a Biological Marker for Stress in Consumer Behavior Research

    Cristina Maria de Aguiar Pastore, Eliane Cristine Francisco-Maffezzolli
    385-400
    DOI: https://doi.org/10.5585/remark.v17i3.3700

  • Motivation Factors in Luxury Goods’ Consumption

    Neidy Aparecida Christo Pereira, Arilda Teixeira
    401-414
    DOI: https://doi.org/10.5585/remark.v17i3.3719

  • Satisfaction, Trust and Familiarity in Online Retailing and Moderating Role of Experience

    Tania Modesto Veludo-de-Oliveira, Melby Karina Zuniga Huertas
    415-428
    DOI: https://doi.org/10.5585/remark.v17i3.3810

  • Retail in Brazil - Historical Rescue and Trends

    Luis Fernando Varotto
    429-443
    DOI: https://doi.org/10.5585/remark.v17i3.3897

  • Impactos da Qualidade Percebida Global no Comportamento dos Consumidores de Automóveis

    Gustavo Quiroga Souki, Rodrigo Luiz Pinheiro de Oliveira, Giuliana Isabella, Jersone Tasso Moreira Silva
    444-458
    DOI: https://doi.org/10.5585/remark.v17i3.3843