Vol. 10 No. 1 (2011): January - April

Published: 2011-05-01

Editor' note

  • Editorial

    DOI: https://doi.org/10.5585/remark.v10i1.2253
    Claudia Rosa Acevedo
    01

Articles

  • Knowledge Model and Consumer Behavior in Delivery and Reception Gift Interpersonal

    DOI: https://doi.org/10.5585/remark.v10i1.2205
    Jorge Aníbal Cruz Cárdenas
    02-25

  • Sponsored Links as a Tool to Attract Customers in the Hotel Industry

    DOI: https://doi.org/10.5585/remark.v10i1.2185
    Tiago Savi Mondo, Daniel Augustin Pereira, Jane Iara Pereira da Costa
    26-45

  • Digital marketing strategies in the Age of search.

    DOI: https://doi.org/10.5585/remark.v10i1.2199
    Sionara Ioco Okada, Eliane Moreira Sá de Souza
    46-72

  • Perception of Value Through the Laddering Technique: Analysis of the Average Pickup Truck Customers

    DOI: https://doi.org/10.5585/remark.v10i1.2178
    Wagner Junior Ladeira, Anderson Zancheta
    73-96

  • Dentifying Values of Students in Courses Postgraduate Distance: A Theoretical and Methodological Approach of Means-End Chains

    DOI: https://doi.org/10.5585/remark.v10i1.2214
    Alessandro Silva Oliveira, Matheus Alberto Rodrigues Silva, Luiz Henrique de Barros Vilas Boas
    97-122

  • Generation Strategies and Competitive Advantage in the Market for Off-Road Vehicles: Phenomenological Analysis of the Ford Model Release Ecosport In BrazilDOI:10.5585/remark.v10i1.2203l

    DOI: https://doi.org/10.5585/remark.v10i1.2203
    Roberto Bazanini, Renato Berton
    123-150

  • Factors influencing Consumption "Green": a study on buying behavior in the supermarket sector

    DOI: https://doi.org/10.5585/remark.v10i1.2213
    Sérgio Silva Braga Júnior, Dirceu Silva, Sérgio Luiz do Amaral Moretti
    151-176

  • The Role of Subjectivity in the Construction of the Metrosexual Identity

    DOI: https://doi.org/10.5585/remark.v10i1.2210
    Michele Araujo da Costa Oliveira, André Luiz Maranhão de Souza Leão
    177-202