Vol. 21 No. 1 (2022): Special Issue - "Which place?" The Future Pathways of Place Branding

Published: 2022-01-31

Editor' note

  • The future pathways of place branding – Brazilian landscape

    DOI: https://doi.org/10.5585/remark.v21i1.21486
    Fabiana Mariutti, Magdalena Florek
    1-8

Special Issue 2021

  • Image of cities as tool for urban governance in Mercosur: contributions from urban and city branding

    DOI: https://doi.org/10.5585/remark.v21i1.19354
    Donizete Ferreira Beck, Marcos Ferasso
    9-28

  • Place branding Brazil: research agenda and advisory panel for the 21st century

    DOI: https://doi.org/10.5585/remark.v21i1.20194
    Marco Antonio de Moraes Ocke, Allan Augusto Platt
    29-63

  • Rio de Janeiro brand identity: an analysis of the physical and symbolic dimensions

    DOI: https://doi.org/10.5585/remark.v21i1.20344
    Daniel Kamlot, Diego Santos Vieira de Jesus
    64-87

  • Building brand trust by choosing the right location: when the business headquarters site influences clients' trust in a brand

    DOI: https://doi.org/10.5585/remark.v21i1.20386
    Christian Gomes e Souza Munaier, Rodolfo Rocha, Jerônimo Henrique Portes
    88-108

  • Future research guidelines on soft power: an oblique approach of the literature on the intertwinement between creative industries and place branding

    DOI: https://doi.org/10.5585/remark.v21i1.20541
    Rodolfo Paião de Campos, Simone Vasconcelos Ribeiro Galina, Janaina de Moura Engracia Giraldi
    109-134

  • Brand as a Territorial Development Strategy: convergence between city branding and the Master Plan of São Paulo city

    DOI: https://doi.org/10.5585/remark.v21i1.20542
    Monica Franchi Carniello, Moacir José dos Santos
    134-153

  • Place branding Pernambuco: analysis of the feelings of the users through Instagram hashtags

    DOI: https://doi.org/10.5585/remark.v21i1.20578
    Jorge Italo Macêdo Prudêncio de Lima, Gabriel Rodrigo Gomes Pessanha, Maria Valéria Pereira de Araújo, Rebeka Coelho de Almeida Alves, Marilia Ferreira Paes Cesário, Ana Clara Firmino de Oliveira Rocha
    154-184

  • Museu corporativo como ativo cultural estratégico para fortalecer a marca Brasil

    DOI: https://doi.org/10.5585/remark.v21i1.21076
    Ana Luiza Almeida do Monte, Randal Martins Pompeu, Marcus Mauricius Holanda
    185-207

  • Estimating stakeholder-based place brand equity: one place, multiple perspectives

    DOI: https://doi.org/10.5585/remark.v21i1.21102
    Sofia Gelain da Cunha, Fernando Bins Luce, Marta Olivia Rovedder de Oliveira
    208-231