Vol. 11 No. 3 (2012): setembro - dezembro

Published: 2012-12-26

Editor' note

  • Editorial

    Otávio Bandeira De Lamônica Freire
    1-2
    DOI: https://doi.org/10.5585/remark.v11i3.2455

Articles

  • Consumption of Status and its Relations with Materialism: Background Analysis

    Marcia Zampieri Grohmann, Luciana Flores Battistella, Daiane Lindner Radons
    3-26
    DOI: https://doi.org/10.5585/remark.v11i3.2292

  • Restaurant Service Consumers’ Value Perceptions: A Study with Structural Equation Modeling

    George Bedinelli Rossi Bedinelli Rossi, Dirceu da Silva, Fernando Nogueira Debessa, Mauro Neves Garcia
    27-52
    DOI: https://doi.org/10.5585/remark.v11i3.2291

  • Prolonged Effect of Communication Strategies of Marketing and Sales in Sector Indicators of Bars

    Maria Izabella Cunha Lima, Rafael Barreiros Porto
    53-74
    DOI: https://doi.org/10.5585/remark.v11i3.2390

  • Customer Lifetime Value: Value Analysis of Customers for a Cellular Phone Operator - The Vivo Case

    Jorge Brantes Ferreira, Angilberto Sabino de Freitas, Cristiane Junqueira Giovannini
    75-100
    DOI: https://doi.org/10.5585/remark.v11i3.2352

  • Values Associated with Purchase of Cars for Youth in Ceará: A Study From the Perspective of Means-End Chain

    Natália de Sena Nunes, Liliane Araujo Pinto, Luiz Carlos Murakami, Márcio Lopes Pimenta
    101-123
    DOI: https://doi.org/10.5585/remark.v11i3.2298

  • Value Co-Creation Ethnomethodological Study in the Management of Higher Education Instruction Based on the Dominant Logic of Service in Marketing

    Flávio Régio Brambilla, Cláudio Damacena
    124-152
    DOI: https://doi.org/10.5585/remark.v11i3.2369

  • The Sense of Touch and its Impact on Marketing: A Theory Development Analysis

    Karin Ligia Brondino Pompeo
    153-167
    DOI: https://doi.org/10.5585/remark.v11i3.2293

  • Soteropolitano Consumer Behavior: An Approach to Quantitative Analysis of Groups of Reference and Attributes Influencing the Purchase of Soft Drinks

    Erica Ferreira Marques, Tamara Moreira da Silva Neiva
    168-191
    DOI: https://doi.org/10.5585/remark.v11i3.2383

  • Dimensions and Determining the Satisfaction of Students at an Institution of Higher Education

    Valderí de Castro Alcântara, Gilberto Venâncio Luiz, Ana Cristina Ferreira, Sâmara Ayeska Silva Teodoro
    192-219
    DOI: https://doi.org/10.5585/remark.v11i3.2444

  • Emotions and Purchasing Satisfaction in a Situation of Crowding: Capital City Versus Small City

    Izabelle Quezado, Rômulo Bernardino Lopes da Costa, Verónica Peñaloza, Maruza Vieira Barboza
    220-240
    DOI: https://doi.org/10.5585/remark.v11i3.2371