Thoughts on Public Policies Related to the Banking Inclusion Program for Brazil’s Low-Income Population

Authors

  • Aurea Helena Puga Ribeiro Fundação Dom Cabral - FDC
  • Marcio Tadeu Furrier PMDA/UNINOVE
  • Claudia Rosa Acevedo PMDA/UNINOVE

DOI:

https://doi.org/10.5585/remark.v9i1.2153

Keywords:

Consuming Impediments, Low-income Consumers, Banking Inclusion, Family Welfare Program.

Abstract

The objective of this study is to propose some recommendations for public policy makers concerning the banking inclusion program for the low-income population. This is the target group for receiving benefits distributed by the Federal Government under the Family Welfare Program. Initially, the paper reviews the literature regarding the consuming impediments faced by certain consumer groups. Secondly, it discusses the focal points of Brazil’s banking inclusion program. Finally, it suggests marked guidelines for the public policy makers relating to banking inclusion in Brazil.  DOI: 10.5585/remark.v9i1.2153

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Author Biographies

Aurea Helena Puga Ribeiro, Fundação Dom Cabral - FDC

Doutorado em Administração de Empresas pela Fundação Getulio Vargas – FGV/SP Professora da Fundação Dom Cabral - FDC

Marcio Tadeu Furrier, PMDA/UNINOVE

Doutorando em Administração pela Universidade Nove de Julho – PMDA/UNINOVE

Claudia Rosa Acevedo, PMDA/UNINOVE

Doutorado em Administração de Empresas pela Fundação Getúlio Vargas – FGV/SP Professora da Universidade Nove de Julho – PMDA/UNINOVE

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Published

2010-06-15

How to Cite

Ribeiro, A. H. P., Furrier, M. T., & Acevedo, C. R. (2010). Thoughts on Public Policies Related to the Banking Inclusion Program for Brazil’s Low-Income Population. ReMark - Revista Brasileira De Marketing, 9(1), 111–123. https://doi.org/10.5585/remark.v9i1.2153

Issue

Vol. 9 No. 1 (2010): January - Abril

Section

Articles