Vol. 8 No. 1 (2009): January - June

Published: 2010-03-24

Editor' note

EDITORIAL
DOI: https://doi.org/10.5585/remark.v8i1.2140

Osvaldo Elias Farah, Antonio Carlos Giuliani

1-4
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Articles

El Concepto de Marketing Bajo el Paradigma Relacional. Una Agenda para Latinoamérica
DOI: https://doi.org/10.5585/remark.v8i1.2124

Judith Cavazos Arroyo

5-23
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THE RELATION BETWEEN DISTRIBUTORS AND A BEER BRAND
DOI: 10.5585/remark.v8i1.2125
DOI: https://doi.org/10.5585/remark.v8i1.2125

Edson Roberto Scharf, Amélia Silveira

24-42
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FACTORS OF THE HOTELS ENVIRONMENT AND THE EXPERIENCE OF CONSUMPTION: A QUALITATIVE RESEARCH WITH HOMOSEXUALS OF RECIFE
DOI: 10.5585/remark.v8i1.2126
DOI: https://doi.org/10.5585/remark.v8i1.2126

Juliana Pinheiro da Silva, Yákara Vasconcelos Pereira Leite

43-69
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The importance of the relationship marketing for the improvement of the attendance and the competitive advantage in private medical services
DOI: https://doi.org/10.5585/remark.v8i1.2127

Maria dos Remédios Antunes Magalhães, Luciana Helena Crnkovic, Sérgio Luiz do Amaral Moretti

70-92
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CREATING BUSINESS VALUE OF FRANCHISES IN BRAZIL FROM THE PERSPECTIVE OF THE FRANCHISOR
DOI: 10.5585/remark.v8i1.2128
DOI: https://doi.org/10.5585/remark.v8i1.2128

Rodolfo Leandro de Faria Olivo, Eduardo Crivelaro, Sergio Gozzi, Marly Cavalcanti

93-111
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RELATIONSHIP MARKETING VERSUS CALL CENTER OPERATION: A COMPARATIVE ANALYSIS OF MOBILE PHONE SERVICE PROVIDERS COMPETING IN THE STATE OF SÃO PAULO (BR)
DOI: 10.5585/remark.v8i1.2129
DOI: https://doi.org/10.5585/remark.v8i1.2129

Renato Telles, Silton Romboli, João Paulo Lara de Siqueira

112-137
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PSYCHOGRAPHIC SEGMENTATION AND LIFESTYLE OF CONSUMERS WHO BUY THROUGH CATALOGS
DOI: 10.5585/remark.v8i1.2130
DOI: https://doi.org/10.5585/remark.v8i1.2130

Patricia Sawa Modanez, Silvia Helena Carvalho Ramos de Camargo, Valéria Rueda Elias Spers, Mario Sacomano Neto

138-163
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ATTITUDES AND FACTORS THAT INFLUENCE THE CONSUMPTION OF ORGANIC PRODUCTS IN RETAIL
DOI: 10.5585/remark.v8i1.2131
DOI: https://doi.org/10.5585/remark.v8i1.2131

Ricardo Rossetto Rodrigues, Camila Castro Carlos, Paulo Sergio Miranda Mendonça, Stella Ribeiro Alves Correa

164-186
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