Vol. 11 No. 1 (2012): janeiro - abril

Published: 2012-05-03

Editor' note

  • EDITORAL V.11 n.1

    DOI: https://doi.org/10.5585/remark.v11i1.2305
    Claudia Rosa Acevedo
    01-02

Articles

  • Food, Health Children – Juvenile Advertising

    DOI: https://doi.org/10.5585/remark.v11i1.2302
    Laercio Fidelis Dias, Jouliana Jordan Nohara, Thaís da Costa Pio dos Reis
    03-28

  • Consumer Perception About Organic Products

    DOI: https://doi.org/10.5585/remark.v11i1.2297
    Dario de Oliveira Lima-Filho, Filipe Quevedo Silva
    29-46

  • Meaning of Brands for Consumers in their Social Interactions: Appeal of Symbolic Expressions of Cultural Identity

    DOI: https://doi.org/10.5585/remark.v11i1.2260
    André Luiz Maranhão de Souza Leão, Sérgio Carvalho Benício de Mello
    47-74

  • The Role of Financial Literacy and Credit Card Debt in the Brazilian Consumer

    DOI: https://doi.org/10.5585/remark.v11i1.2281
    Rosimara Donadio, Milton de Abreu Campanario, Armênio de Sousa Rangel Rangel
    75-93

  • Evolution of the System of Franchising in Brazil

    DOI: https://doi.org/10.5585/remark.v11i1.2261
    Aloisio Soares Lima, Rosemar Martins Luna, Ana Rosa de Sousa
    94-112

  • Marketing Political and Electoral Behavior: Reflections on the Political Marketing Strategies in Election Campaigns

    DOI: https://doi.org/10.5585/remark.v11i1.2268
    Silmara Carneiro e Silva
    113-136

  • Are we References to Ourselves? Taking Stock of Academy of Marketing Conference Proceedings and their Role in Academic Education in Marketing

    DOI: https://doi.org/10.5585/remark.v11i1.2290
    Francisco Giovanni David Vieira, Josiane Silva de Oliveira, André Torres Urdan
    137-147

  • Relational Marketing in Mass Marketing. Theory or Actual Practice?

    DOI: https://doi.org/10.5585/remark.v11i1.2255
    José Luis Wakabayashi
    148-161