Vol. 11 No. 1 (2012): janeiro - abril

Published: 2012-05-03

Editor' note

  • EDITORAL V.11 n.1

    Claudia Rosa Acevedo
    01-02
    DOI: https://doi.org/10.5585/remark.v11i1.2305

Articles

  • Food, Health Children – Juvenile Advertising

    Laercio Fidelis Dias, Jouliana Jordan Nohara, Thaís da Costa Pio dos Reis
    03-28
    DOI: https://doi.org/10.5585/remark.v11i1.2302

  • Consumer Perception About Organic Products

    Dario de Oliveira Lima-Filho, Filipe Quevedo Silva
    29-46
    DOI: https://doi.org/10.5585/remark.v11i1.2297

  • Meaning of Brands for Consumers in their Social Interactions: Appeal of Symbolic Expressions of Cultural Identity

    André Luiz Maranhão de Souza Leão, Sérgio Carvalho Benício de Mello
    47-74
    DOI: https://doi.org/10.5585/remark.v11i1.2260

  • The Role of Financial Literacy and Credit Card Debt in the Brazilian Consumer

    Rosimara Donadio, Milton de Abreu Campanario, Armênio de Sousa Rangel Rangel
    75-93
    DOI: https://doi.org/10.5585/remark.v11i1.2281

  • Evolution of the System of Franchising in Brazil

    Aloisio Soares Lima, Rosemar Martins Luna, Ana Rosa de Sousa
    94-112
    DOI: https://doi.org/10.5585/remark.v11i1.2261

  • Marketing Political and Electoral Behavior: Reflections on the Political Marketing Strategies in Election Campaigns

    Silmara Carneiro e Silva
    113-136
    DOI: https://doi.org/10.5585/remark.v11i1.2268

  • Are we References to Ourselves? Taking Stock of Academy of Marketing Conference Proceedings and their Role in Academic Education in Marketing

    Francisco Giovanni David Vieira, Josiane Silva de Oliveira, André Torres Urdan
    137-147
    DOI: https://doi.org/10.5585/remark.v11i1.2290

  • Relational Marketing in Mass Marketing. Theory or Actual Practice?

    José Luis Wakabayashi
    148-161
    DOI: https://doi.org/10.5585/remark.v11i1.2255