Vol. 19 No. 3 (2020): (Jul./Sept.)

Published: 2020-09-24

Articles

  • Brand equity and brand value: proposition and validation of a model

    DOI: https://doi.org/10.5585/remark.v19i3.17261
    Denis Lino Romanello, Otavio Freire, Filipe Quevedo-Silva, Eduardo Biagi Almeida Santos
    496-514

  • Promotions in action: classifying promotional activities under the perception of consumers

    DOI: https://doi.org/10.5585/remark.v19i3.16587
    Patricia Montagna Anauate, Giuliana Isabella, Carla Ramos
    515-539

  • Branded content and consumer engagement on Facebook: an analysis of omnichannel retail

    DOI: https://doi.org/10.5585/remark.v19i3.15949
    Lucas Silva Barreto, Vérica Freitas, Verônica Angélica Freitas de Paula
    540-559

  • Instagram and its consumption attributes: a content analysis based on the priming effect

    DOI: https://doi.org/10.5585/remark.v19i3.13907
    Maria Naftally Dantas Barbosa, Yákara Vasconcelos Pereira, Karla Rosane do Amaral Demoly
    560-585

  • Blogs used as marketing tools and their influence on consumers’ decisions on purchasing fashion and beauty products

    DOI: https://doi.org/10.5585/remark.v19i3.17763
    Evange Elias Assis, Viviane Moura Rocha Ferreira, Fernanda Oliveira Andrade
    586-610

  • The COVID-19 Pandemic: paths for future research in marketing involving the regulatory role of prosocial consumption

    DOI: https://doi.org/10.5585/remark.v19i3.17103
    Mellina da Silva Terres, Simoni F. Rohden, Letícia Vedolin, Bárbara Foiato Hein Machado, Karen Magnus, Agnes Altmann, Dieine Estela Bernieri Schiavon
    611-641

  • Analysis of reasons for Remarketing tool rejection

    DOI: https://doi.org/10.5585/remark.v19i3.14616
    Juliana Maria Magalhães Christino, Erico Aurelio Abreu Cardozo, Bernardo Garretto Cerqueira Silva, Thais Santos Silva
    642-667

  • Determinants of income for multilevel distributors in Cuenca (Ecuador)

    DOI: https://doi.org/10.5585/remark.v19i3.13343
    Silvana Astudillo, Juan Castillo, Fabian Ortiz
    668-682

  • Consumer dispositions in multicultural contexts: a framework proposition

    DOI: https://doi.org/10.5585/remark.v19i3.15410
    Miriam Tais Salomao, Sergio Garrido Moraes, Mariana Bussab Porto-da-Rocha, Vivian Iara Strehlau
    683-704

  • A meta-synthesis of qualitative country reputation in search of building theory

    DOI: https://doi.org/10.5585/remark.v19i3.15874
    Fabiana Mariutti, Danielle Denes
    705-730