Vol. 21 No. 3 (2022): (Apr./June)

Published: 2022-05-31

Articles

  • How do public service users see public institutions? Development and validation of the public brand personality scale

    Daniel Carvalho, Gisela Demo, Fernanda Scussel, Lana Montezano, Bianca Amazonas
    673-729
    DOI: https://doi.org/10.5585/remark.v21i3.21231

  • The impact of experiential marketing on the intention to revisit the brand: comparing large and small fast-food restaurant chains

    Miriam Taís Salomão, Mariana Alves Santos
    730-783
    DOI: https://doi.org/10.5585/remark.v21i3.21331

  • The effectiveness of sales promotion techniques on the millennial consumers’ buying behavior

    Inês Antunes, Luisa M. Martinez, Luis F. Martinez
    784-836
    DOI: https://doi.org/10.5585/remark.v21i3.19997

  • Fashion consciousness: important role to plus-size women well-being

    Ana Julia Büttner, Suzane Strehlau
    837-887
    DOI: https://doi.org/10.5585/remark.v21i3.19611

  • The Brazilian and portuguese intention to stay at home during the COVID-19 pandemic

    Lucas Lopes Ferreira Souza, José Sarto Freire Castelo, Arnaldo Fernandes de Matos Coelho
    888-941
    DOI: https://doi.org/10.5585/remark.v21i3.19462

  • Sentiment analysis and effective social media communication: a low-income country case during a COVID-19 pandemic

    Rafael Demczuk, Franciele Cristina Manosso, Jacqueline Laurindo da Silva, Djonata Schiessl
    942-1004
    DOI: https://doi.org/10.5585/remark.v21i3.19271

  • The continued use of a social network and the moderating role of users’ narcissistic personalities

    Gabriel Sperandio Milan, Vinicius Zanchet de Lima, Deonir De Toni, Luciene Eberle, António Jorge Fernandes
    1005-1059
    DOI: https://doi.org/10.5585/remark.v21i3.20794

  • Construal level theory and consumer behavior: a decade of studies and new research possibilities

    Jefferson Dobner Sordi, Joana Tomazelli, Claudio Hofmann Sampaio, Lélis Balestrin Espartel
    1060-1125
    DOI: https://doi.org/10.5585/remark.v21i3.16694