Vol. 23 No. 4 (2024): (Oct./Dec.)

Published: 2024-12-09

Editor' note

  • Interviews, note taking, and preliminary analyses in qualitative research: fundamental precautions

    Edmilson de Oliveira Lima, Ni Putu Sri Harta Mimba
    1315-1376
    DOI: https://doi.org/10.5585/remark.v23i4.27657

Articles

  • The acceptance of electric vehicles: a model derived from TAM

    Flavio Garcia de Oliveira Soares Filho, Paulo S. Figueiredo, Rodrigo Santiago Coelho, Lis Lisboa Bernardino, Xisto Lucas Travassos
    1377-1427
    DOI: https://doi.org/10.5585/remark.v23i4.24015

  • Factors influencing attitude and intention to purchase second-hand luxury products

    Juliana Ribeiro Garcia Donzelli, Leonardo Vils, Marcos Rogério Mazieri
    1428-1503
    DOI: https://doi.org/10.5585/remark.v23i4.26498

  • Green products: purchasing intention, attitude and behaviour in the Ecuadorian market

    Lorenzo Bonisoli, Ximena Estefanía Pereira Feijoo, Edinson Valarezo, Kenia Santiesteban Leyva
    1504-1533
    DOI: https://doi.org/10.5585/remark.v23i4.24586

  • Risk perception and purchase intention during the COVID-19 pandemic

    Keilla Dayane da Silva-Oliveira, Aline Bento Ambrósio Avelar
    1534-1594
    DOI: https://doi.org/10.5585/remark.v23i4.23697

  • The mediating effect of export market orientation on the relationship between innovation capabilities and export performance: the context of small and medium-sized companies

    Paola Tramontin Marques, Simone Regina Didonet
    1595-1664
    DOI: https://doi.org/10.5585/remark.v23i4.24007

  • Brand political positioning and its impact on consumer behavior

    Lívia Maria Teixeira Matos, Maria Naftally Dantas Barbosa, Ernanda Gabrielly da Silva Vasconcelos, Nelsio Rodrigues de Abreu
    1665-1727
    DOI: https://doi.org/10.5585/remark.v23i4.23685

  • Insight detection methodology: exploring and discovering the consumer

    Pablo Augusto Vailati
    1728-1785
    DOI: https://doi.org/10.5585/remark.v23i4.24963

  • Enhancing quality in online surveys: uncovering foundational themes and strategies

    Fernanda Sayuri Yoda, Otávio Bandeira de Lamônica Freire
    1786-1857
    DOI: https://doi.org/10.5585/remark.v23i4.25692

  • Social media brand engagement and perceived risk in purchase: a conceptual framework

    Teja Khandolkar, Purva Hegde Desai, Nandakumar Mekoth, Nilesh Borde
    1858-1883
    DOI: https://doi.org/10.5585/remark.v23i4.25612