Vol. 16 No. 1 (2017): <strong>January - March</strong>

View Vol. 16 No. 1 (2017): <strong>January - March</strong>
Published: 2017-03-31

Articles

  • Business Ethics: International Analysis of Codes of Ethics and Conduct

    Josmar Andrade, Kavita Miadaira Hamza, Duarte Miguek Xara-Brasil
    01-15
    DOI: https://doi.org/10.5585/remark.v16i1.3529

  • The Relationship between Purchase Guidance and the Type of Discount and its Effects on the Consumers’ Probability of Purchasing

    Clecio Falcão Araujo, Ana Rita Catelan Cellegaro, Vinicius Andrade Brei
    16-27
    DOI: https://doi.org/10.5585/remark.v16i1.3393

  • Food Consumption: A Perspective on Hedonic and Functional Dimensions of Food

    Eíra Costa Reis, Dario de Oliveira Lima-Filho, Filipe Quevedo-Silva
    28-40
    DOI: https://doi.org/10.5585/remark.v16i1.3523

  • Internet Purchase Decision: An Analysis from Time of Social Media Use and Interactive with Brand

    Maicon Souza Menegatti, Ivano Ribeiro, Marcelo Roger Meneghatti, Fernando Antonio Ribeiro Serra
    41-54
    DOI: https://doi.org/10.5585/remark.v16i1.3353

  • The Loneliness in Ciber Culture and the Conscious Consumption Speech: A Study of the Campaign “#Usarbempegabem” by Vivo Company

    Rafael dos Santos Morato, Mariana Torreao Brito Arcoverde, Maria Virgínia Leal
    55-67
    DOI: https://doi.org/10.5585/remark.v16i1.3311

  • Adolescent Consumption: Building the Identity of Brazilian Young Women

    Andrya Verena Silva Rosa de Carvalho, Larissa Soares de Queiroz, Fábio Vinicius de Macedo Bergamo
    68-82
    DOI: https://doi.org/10.5585/remark.v16i1.3215

  • Innovative Brands: How Consumers Perceive Innovation

    Cláudio Heleno Pinto da Silva, Vérica Marconi Freitas de Paula, Verônica Angélica Freitas de Paula
    83-97
    DOI: https://doi.org/10.5585/remark.v16i1.3270

  • Harley-Davidson Brand Community Consumer Behavior and the Influence of the Self-Expanded

    Edna de Souza Machado Santos, Dirceu da Silva, Sérgio Silva Braga Junior, Carlos Alberto Xavier do Nascimento
    98-114
    DOI: https://doi.org/10.5585/remark.v16i1.3358

  • Performance in Social Network and Revenue: Moderating Effect of Seasonality on Small Retailer

    Rafael Barreiros Porto, Patrick Michel Finazzi Santos, Felipe Velloso Santana
    115-129
    DOI: https://doi.org/10.5585/remark.v16i1.3297

  • The Potential of Authenticity for Brand Differentiation: A Conceptual Perspective

    Marcia Maria Garçon, Mitsuru Higuchi Yanaze
    130-139
    DOI: https://doi.org/10.5585/remark.v16i1.3339