Vol. 16 No. 4 (2017): <strong>October - December </strong>

View Vol. 16 No. 4 (2017): <strong>October - December </strong>
Published: 2017-09-13

Articles

  • Institutional Image and the Role of The Managers of a major Brazilian Financial Institution: Analysis of Perceptions of High Income Customers

    José Edson Lara, Ronaldo Lamounier Locatelli, Wanderley Ramalho, Samantha Alice de Freitas Silva
    426-438
    DOI: https://doi.org/10.5585/remark.v16i4.3666

  • Consumer Neuroscience and Neuromarketing: Theoretical Adoption Potential with the Application of Methods and Techniques in Neuroscience

    Helena Belintani Shigaki, Carlos Alberto Gonçalves, Carolina Pantuza Vilar dos Santos
    439-453
    DOI: https://doi.org/10.5585/remark.v16i4.3427

  • Proposal of a Framework of Implicit and Explicit Atitudes in Retail

    Flavio Santino Bizarrias, Marcelo Moll Brandão
    454-468
    DOI: https://doi.org/10.5585/remark.v16i4.3664

  • Consumption of Alcoholic Beverages by Young People: Implications for Social Marketing

    Adriana de Fatima Valente Bastos, Francisco José da Costa, Madiã Marcela Vasconcelos
    469-486
    DOI: https://doi.org/10.5585/remark.v16i4.3442

  • I Capture Pokémon, "Therefore I am" - Augmented Reality and Consumption based on Brazilian Pokémon user Experience

    Breno de Paula Andrade Cruz, Gabriel Velloso Pinto, Verônica Alves de Oliveira
    487-501
    DOI: https://doi.org/10.5585/remark.v16i4.3480

  • The First Studies in Marketing: The Influence of Philosophy and Sciences in the First Marketing Studies - An Analysis of the Work Marketing Problems of Melvin t. Copeland

    Sérgio Luis Ignácio de Oliveira, Sérgio Luiz do Amaral Moretti, Leonardo Aureliano Silva
    502-519
    DOI: https://doi.org/10.5585/remark.v16i4.3508

  • The Effect of Skepticism on Attitude and Purchase Intention of Green Products

    Abílio Peixoto Diógenes, Minelle Enéas da Silva, Josimar Souza Costa
    520-534
    DOI: https://doi.org/10.5585/remark.v16i4.3512

  • Nostalgia of Memorable Experiences and the Review of Tourism Places

    Mariana Lopes da Silva Pereira, Luis Fernando Hor-Meyll
    535-548
    DOI: https://doi.org/10.5585/remark.v16i4.3678

  • Perspectives of Evolutionary Psychology in Consumer Behavior

    Leonardo Vils, Suzane Strehlau, Marcos Rogério Mazzieri, Emerson Antonio Maccari
    549-562
    DOI: https://doi.org/10.5585/remark.v16i4.3776

  • You Are What You Sell: The Influence of Brand Personality on the Relationship with Clients of Fast Food Companies

    Fernanda Delmondez, Gisela Demo, Fernanda Bueno Cardoso Scussel
    563-578
    DOI: https://doi.org/10.5585/remark.v16i4.3403