Vol. 17 No. 2 (2018): <strong>April- June</strong>

View Vol. 17 No. 2 (2018): <strong>April- June</strong>
Published: 2018-04-23

Articles

  • Valor da Marca Baseado no Consumidor de Produtos e Serviços: Avaliando um Modelo de Mensuração com Marcas Competidoras

    Rafael Barreiros Porto
    150-165
    DOI: https://doi.org/10.5585/remark.v17i2.3547

  • The Influence of Innovativeness on the Marketing Strategy Process and its Impact on Organizational Performance: Evidence from the ICT Sector

    Lucas Lira Finoti, Simone Regina Didonet, Ana Maria Machado Toaldo, Juliana Conceição Noschang da Costa
    166-186
    DOI: https://doi.org/10.5585/remark.v17i2.3521

  • The Effectiveness of Advergaming Strategies: An Experimental Study Comparing Advergames and In-game Advertisings

    Izabella Bueno Fernandes, Ricardo Teixeira Veiga, Fábio Roberto Ferreira Borges
    187-203
    DOI: https://doi.org/10.5585/remark.v17i2.3534

  • The Formation of the Perception of Value for Small and Medium B2B Consumers

    Clarice Mara Sousa-e-Silva, Stella Naomi Moriguchi, José Eduardo Ferreira Lopes
    204-219
    DOI: https://doi.org/10.5585/remark.v17i2.3549

  • Coffee and the Consumer Values of the Brazilians

    Caeverton de Oliveira Camelo, Karim Marini Thomé, Ana Maria Resende Junqueira
    220-236
    DOI: https://doi.org/10.5585/remark.v17i2.3592

  • Determinants of Relationship Continuity between Small Retailers and Building Materials Suppliers

    Elias Frederico, Marcos Pontes Cardoso Ferreira
    237-250
    DOI: https://doi.org/10.5585/remark.v17i2.3619

  • The Internet of Things Age Has Arrived? A Study about The Adoption of Smart Objects in the Brazilian Context

    Gabriela da Silva Gomes, Fabio Vinicius de Macedo Bergamo
    251-263
    DOI: https://doi.org/10.5585/remark.v17i2.3648

  • A Conceptual Model for Marketing Communication Evaluation on the Franchise of the Consumer Goods

    Renata Steffanoni Bernardes de Queiroz, Mauricio Jucá Queiroz, Mitsuru Higuchi Yanaze, Marcos Rogério Mazieri
    264-277
    DOI: https://doi.org/10.5585/remark.v17i2.3978

  • The Country of Origin Effect on the Evaluation of Special Beers and the Consumers’ Purchase Intention: An Experimental Study

    Michel Gehlen Bassani, Gabriel Sperandio Milan, Fernanda Lazzari, Deonir De Toni
    278-295
    DOI: https://doi.org/10.5585/remark.v17i2.3727

  • The Effects of Identification with the Manufacturer’s Brand and the Alignment of the Control System on Distribution Channel Sales

    Rafael Artur Schuh, Cristiane Pizzutti, Valter Afonso Vieira
    296-313
    DOI: https://doi.org/10.5585/remark.v17i2.3733