Vol. 17 No. 1 (2018): <strong>January - March</strong>

View Vol. 17 No. 1 (2018): <strong>January - March</strong>
Published: 2018-02-01

Articles

  • Influence of Communication in Image Building Motorcycle Tourist Event “Pingüinos”

    Berta María García Otero, María del Mar Ibáñez Soria, Mónica Matellanes Lazo
    01-18
    DOI: https://doi.org/10.5585/remark.v17i1.3418

  • Brand Love in the Cosmetics Sector: A Comparative Analysis of a Global Brand Resellers in Brazil and Mexico

    Maria Helena Bernardo, Antonio Carlos Giuliani, Nadia Kassouf Pizzinatto, Thel Augusto Monteiro
    19-30
    DOI: https://doi.org/10.5585/remark.v17i1.3837

  • Emotional and Experiential Aspects Influemcers Presence Fan of Belo Horizonte’s Stadiums of Football

    Ricardo Bastos Rodrigues, Caissa Veloso e Sousa, André Francisco Alcântara Fagundes
    31-48
    DOI: https://doi.org/10.5585/remark.v17i1.3490

  • The Voice of Consumers in Social Media: A Framework to Effective Complaint Management

    Thales Tosi Rímoli, Daniela de Castro Melo
    49-64
    DOI: https://doi.org/10.5585/remark.v17i1.3693

  • Hedonic Motivation on Cosmetic Virtual Goods Consumption in Online Games

    Ricardo Ribeiro Leitinho, Josivania Silva Farias
    65-79
    DOI: https://doi.org/10.5585/remark.v17i1.3486

  • Use of Metrics in Social Media and Site Performance Indicators and their Relation to Brand Value in Brazilian Cosmetics Companies

    Luis Hernan Contreras Pinochet, Iara Louise Pachelli, Francisco Marcelo Monteiro da Rocha
    80-99
    DOI: https://doi.org/10.5585/remark.v17i1.3581

  • Background of the Purchase Intention: Cosmopolitanism, Image Country and Attitude in Relation to Countries

    Alexandre Rabêlo Neto, José Milton Sousa-Filho, Márcio De Oliveira Mota
    100-116
    DOI: https://doi.org/10.5585/remark.v17i1.3546

  • The Mediator Role of Emotions in the Relationship Between Female Hormones and Indulgent Choose

    Juliane Ruffatto, Vanessa Faedo Serafin, Leonardo Decesaro, Kenny Basso
    117-127
    DOI: https://doi.org/10.5585/remark.v17i1.3334

  • Endomarketing, Leadership and Communication: Reflections in the Organization

    Thompson Augusto Reis, Tiago dos Reis Brugnerotto, Isabel Cristina Sevilha, Graziela Oste Graziano Cremonezi, Yeda Cirera Oswaldo
    128-138
    DOI: https://doi.org/10.5585/remark.v17i1.3773

  • Brand’s CSR Influence on Consumers’ Prosocial Behavior in Unrelated Domains

    Angela Negrão, Danielle Mantovani, Lucas Magalhães de Andrade
    139-149
    DOI: https://doi.org/10.5585/remark.v17i1.3707