Vol. 17 No. 1 (2018): <strong>January - March</strong>

View Vol. 17 No. 1 (2018): <strong>January - March</strong>
Published: 2018-02-01

Articles

  • Influence of Communication in Image Building Motorcycle Tourist Event “Pingüinos”

    DOI: https://doi.org/10.5585/remark.v17i1.3418
    Berta María García Otero, María del Mar Ibáñez Soria, Mónica Matellanes Lazo
    01-18

  • Brand Love in the Cosmetics Sector: A Comparative Analysis of a Global Brand Resellers in Brazil and Mexico

    DOI: https://doi.org/10.5585/remark.v17i1.3837
    Maria Helena Bernardo, Antonio Carlos Giuliani, Nadia Kassouf Pizzinatto, Thel Augusto Monteiro
    19-30

  • Emotional and Experiential Aspects Influemcers Presence Fan of Belo Horizonte’s Stadiums of Football

    DOI: https://doi.org/10.5585/remark.v17i1.3490
    Ricardo Bastos Rodrigues, Caissa Veloso e Sousa, André Francisco Alcântara Fagundes
    31-48

  • The Voice of Consumers in Social Media: A Framework to Effective Complaint Management

    DOI: https://doi.org/10.5585/remark.v17i1.3693
    Thales Tosi Rímoli, Daniela de Castro Melo
    49-64

  • Hedonic Motivation on Cosmetic Virtual Goods Consumption in Online Games

    DOI: https://doi.org/10.5585/remark.v17i1.3486
    Ricardo Ribeiro Leitinho, Josivania Silva Farias
    65-79

  • Use of Metrics in Social Media and Site Performance Indicators and their Relation to Brand Value in Brazilian Cosmetics Companies

    DOI: https://doi.org/10.5585/remark.v17i1.3581
    Luis Hernan Contreras Pinochet, Iara Louise Pachelli, Francisco Marcelo Monteiro da Rocha
    80-99

  • Background of the Purchase Intention: Cosmopolitanism, Image Country and Attitude in Relation to Countries

    DOI: https://doi.org/10.5585/remark.v17i1.3546
    Alexandre Rabêlo Neto, José Milton Sousa-Filho, Márcio De Oliveira Mota
    100-116

  • The Mediator Role of Emotions in the Relationship Between Female Hormones and Indulgent Choose

    DOI: https://doi.org/10.5585/remark.v17i1.3334
    Juliane Ruffatto, Vanessa Faedo Serafin, Leonardo Decesaro, Kenny Basso
    117-127

  • Endomarketing, Leadership and Communication: Reflections in the Organization

    DOI: https://doi.org/10.5585/remark.v17i1.3773
    Thompson Augusto Reis, Tiago dos Reis Brugnerotto, Isabel Cristina Sevilha, Graziela Oste Graziano Cremonezi, Yeda Cirera Oswaldo
    128-138

  • Brand’s CSR Influence on Consumers’ Prosocial Behavior in Unrelated Domains

    DOI: https://doi.org/10.5585/remark.v17i1.3707
    Angela Negrão, Danielle Mantovani, Lucas Magalhães de Andrade
    139-149