Vol. 19 No. 1 (2020): (Jan./Feb.)

Published: 2020-05-05

Editor' note

Articles

  • O Doce Sabor da Influência da Personalidade de Marca no Relacionamento com Clientes no Mercado de Chocolates

    DOI: https://doi.org/10.5585/remark.v19i1.17137
    Lucas Moreno, Gisela Demo, Eluiza Watanabe
    01-28

  • Possible Regulatory Actions for Greenwashing and its Different Influences on Brand Evaluation and Consumer Judgment

    DOI: https://doi.org/10.5585/remark.v19i1.14755
    Tais Pasquotto Andreoli, Leandro Leonardo Batista
    29-52

  • An Integrative Model of Consumer Brand Engagement in Social Media

    DOI: https://doi.org/10.5585/remark.v19i1.11345
    Maria Martins Rebouças Nery, Larissa Alves Sincorá, Marcelo Moll Brandão, Teresa Cristina Janes Carneiro
    53-80

  • Click Here! Hypermedia, Compulsive Buying and Mobile Devices

    DOI: https://doi.org/10.5585/remark.v19i1.17138
    Janayna Souto Leal, Renata Francisco Baldanza
    81-105

  • The influence of specialized marketing capabilities and entrepreneurial orientation in the performance of retail apparel

    DOI: https://doi.org/10.5585/remark.v19i1.17136
    Juliana Matte, Gabriel Sperandio Milan, Paula Patrícia Ganzer, Ana Paula Graciola, Cassiane Chais, Pelayo Munhoz Olea
    106-125

  • Does co-creation and co-production create value and customer satisfaction? analysis on the perception of financial institutions’ Clients

    DOI: https://doi.org/10.5585/remark.v19i1.17141
    Fábio Rogério de Morais, Edgar de Souza Pandolfi, Luciana Trindade Sanagioto
    126-149

  • Governance modes in international franchise networks: partner selection and relationships

    DOI: https://doi.org/10.5585/remark.v19i1.17139
    Vanessa Pilla Galetti Bretas, Thelma Valéria Rocha, Eduardo Eugênio Spers, Pedro Lucas de Resende Melo
    150-173

  • The effect of the use of social media and dynamic capabilities on market performance of micro, small and medium-sized firms

    DOI: https://doi.org/10.5585/remark.v19i1.17346
    Silvia Spagnol Simi dos Santos, Sérgio Begnini, Carlos Eduardo Carvalho
    174-196

  • I Don’t see, but I’m Seen - a study of garment consumption by visually impaired people

    DOI: https://doi.org/10.5585/remark.v19i1.17140
    Maely Barreto Borges, Alexander Brasil, Zaíla Maria de Oliveira, José Edson da Silva
    197-215

  • Health and nutrition claims in functional foods

    DOI: https://doi.org/10.5585/remark.v19i1.14919
    Marcelo Martins Costa, Suzane Strehlau
    216-236