Vol. 9 No. 3 (2010): Setember - December

Published: 2010-12-08

Editor' note

  • EDITORIAL

    DOI: https://doi.org/10.5585/remark.v9i3.2202
    Osvaldo Elias Farah, Antonio Carlos Giuliani
    01-04

Articles

  • Behavior of Gift Receiving Consumers During the Decision Making Process

    DOI: https://doi.org/10.5585/remark.v9i3.2193
    Jorge Aníbal Cruz Cárdenas
    05-26

  • Corporate Social Marketing – Csm and Conscious Consumption

    DOI: https://doi.org/10.5585/remark.v9i3.2179
    Ane Grasiele Gomes de Freitas, Daniel Carvalho de Rezende
    27-48

  • Personal Values of Women Entrepreneurs: Application of the Lov Scale

    DOI: https://doi.org/10.5585/remark.v9i3.2181
    Ivana Carneiro Almeida, Luiz Henrique de Barros Vilas Boas, Ricardo de Souza Sette, Alessandro Silva de Oliveira
    49-68

  • Lingerie Purchasing by Women: A Segmentation Proposal Based on Archetypes

    DOI: https://doi.org/10.5585/remark.v9i3.2182
    Maria de Lourdes Bacha, Vivian Iara Strehlau, Laís Duarte Vieira
    69-97

  • Marketing and Brand Positioning Strategies in the Hotel Sector: An Exploratory Study

    DOI: https://doi.org/10.5585/remark.v9i3.2187
    Gustavo Barbieri Lima, Dirceu Tornavoi de Carvalho
    98-126

  • Integrated Marketing Communications in Tourism Events: A Case Study About the Oktoberfest Festival From Blumenau-Sc

    DOI: https://doi.org/10.5585/remark.v9i3.2175
    Fabrícia Durieux Zucco, Clovis Reis
    127-143

  • Application of Design of Experiment in Relationship Marketing: A Study in Retail

    DOI: https://doi.org/10.5585/remark.v9i3.2176
    Henio Fontão, Eloisa de Moura Lopes
    144-169

  • A CONTENT ANALYSIS OF THE ROLES PORTRAYED BY WOMEN IN COMMERCIALS: 1973 - 2008
    DOI: 10.5585/remark.v9i3.2201

    DOI: https://doi.org/10.5585/remark.v9i3.2201
    Claudia Rosa Acevedo, Carmen Lidia Ramuski, Jouliana Jordan Nohara, Luiz Valério de Paula Trindade
    170-196