Vol. 14 No. 3 (2015): <strong>July - September</strong>

View Vol. 14 No. 3 (2015): <strong>July - September</strong>
Published: 2015-09-28

Articles

  • The Influence of the Stakeholder`s Profile Variables on the Perceived Image of the West University of Timisoara

    DOI: https://doi.org/10.5585/remark.v14i3.2615
    Remus Ionut Naghi, Lavinia Diana Tiplea
    276-291

  • Relationship between Marketing Strategies and Governance Mechanisms: A Study in Exploration Chain Beef Cattle

    DOI: https://doi.org/10.5585/remark.v14i3.2978
    Filipe Quevedo-Silva, Caroline Acosta Lezcano Foscaches
    292-303

  • Intertividade when in Moderate Effort Cognitive Increases Memory

    DOI: https://doi.org/10.5585/remark.v14i3.2916
    George Bedinelli Rossi, Renan Presti
    304-321

  • Proselytism and Word-of-Mouth in Constemporary Sport Consumption

    DOI: https://doi.org/10.5585/remark.v14i3.2713
    George dos Reis Alba, Rafael Laitano Lionello
    322-334

  • Determining the Budget of Marketing Communication in Big Advertisers

    DOI: https://doi.org/10.5585/remark.v14i3.2828
    Fabiano Palhares Galão, Edson Crescitelli
    335-349

  • Marketing! Where is Paradigm?

    DOI: https://doi.org/10.5585/remark.v14i3.2939
    Deosir Flávio Lobo de Castro Júnior, Márcio Nakayama Miura, Maurício Fernandes Pereira, Marcelo Augusto Menezes Deluca
    350-361

  • Organ Donation in Brazil: Analysis of Governmental Campaigns Under the Perspective of Social Marketing

    DOI: https://doi.org/10.5585/remark.v14i3.2902
    Leonardo Benedito Oliveira Rezende, Caissa Veloso e Sousa, Jefferson Rodrigues Pereira, Liliane de Oliveira Rezende
    362-376

  • Academic Community Consumer Assessment an Institution of Public Higher Education in Relation to Green it Practices in Organizations

    DOI: https://doi.org/10.5585/remark.v14i3.2991
    Luis Hernan Contreras Pinochet, Mariana Kisters Ventura da Silva, Patricia Miyumi Matsuda
    377-392

  • Country of Origin Image and Foreign Markets Strategy: Analysis of the Brazilian Cosmetics Company Natura

    DOI: https://doi.org/10.5585/remark.v14i3.2834
    Mariana Bassi Sutter, Maria Laura Ferranty MacLennan, Carolina Cristina Fernandes, Moacir Miranda de Oliveira Jr.
    393-406

  • The Influence of the Country of Origin Image on Brand Equity: A Study of Spanish Banks

    DOI: https://doi.org/10.5585/remark.v14i3.2890
    Michel Alves Prado, Janaina de Moura Engracia Giraldi
    407-420