Vol. 15 No. 3 (2016): <strong>July- September</strong>

View Vol. 15 No. 3 (2016): <strong>July- September</strong>
Published: 2016-09-29

Articles

  • Traços de Personalidade e Consumo Sustentável

    DOI: https://doi.org/10.5585/remark.v15i3.3218
    Juliane de Almeida Ribeiro, Ricardo Teixeira Veiga, Agnaldo Keiti Higuchi
    297-313

  • Consumer Behavior in the Disposition of Disliked Gifts

    DOI: https://doi.org/10.5585/remark.v15i3.3233
    Jorge Aníbal Cruz Cárdenas, Reyes González, José Gascó
    314-328

  • Identification of the Profile of Environmentally-Friendly Services Customers of an Auto Repair Shop

    DOI: https://doi.org/10.5585/remark.v15i3.3154
    Gustavo Yuho Endo, Leonardo de Carvalho, Jerry Johann, Geysler Rogis Flor Bertolini
    329-339

  • Brand Personality: Production Routes and National Research Agenda

    DOI: https://doi.org/10.5585/remark.v15i3.3174
    Fernanda Bueno Cardoso Scussel, Gisela Demo
    340-354

  • Environmentalmarketing: An Analysis of National Scientific Production

    DOI: https://doi.org/10.5585/remark.v15i3.3189
    Weslei Maique Oliveira Lopes, Wesley Ricardo de Souza Freitas
    355-372

  • Retail Mix Competitive Advantages Under the VRIO Perspective: A Case Study in an Independent Supermarket

    DOI: https://doi.org/10.5585/remark.v15i3.3165
    Lisiane Caroline Rodrigues Hermes, Cassiana Maris Lima Cruz, Laura Santini
    373-389

  • True or False: Consumer Perception to Green Consumer Retail

    DOI: https://doi.org/10.5585/remark.v15i3.3342
    Sergio Silva Braga Junior, Dirceu da Silva, Nelson Russo de Moraes, Sheila Farias Alves Garcia
    390-400

  • Beauty and Vanity in Relation to New Food Types: A Study on the Nutricosmetics Market

    DOI: https://doi.org/10.5585/remark.v15i3.3324
    Kelly Soffner Mashorca, Eduardo Eugênio Spers, Juliana de Proença Vetucci, Hermes Moretti Ribeiro da Silva
    401-417

  • Evaluating the Logistical Service in a Hybrid System of Marketing

    DOI: https://doi.org/10.5585/remark.v15i3.3369
    Mônica Vivianne Teixeira Rosa, Bruno Pellizzaro Dias Afonso, Eloísa Helena Rodrigues Guimarães, Tarcisio Afonso
    418-431

  • Affctionate Relationships With Brands: Study of the Consequences of Brand Love with Summer Festivals

    DOI: https://doi.org/10.5585/remark.v15i3.3168
    Vasco Eiriz, Filipa Guimarães
    432-444