Vol. 15 No. 3 (2016): <strong>July- September</strong>

View Vol. 15 No. 3 (2016): <strong>July- September</strong>
Published: 2016-09-29

Articles

  • Traços de Personalidade e Consumo Sustentável

    Juliane de Almeida Ribeiro, Ricardo Teixeira Veiga, Agnaldo Keiti Higuchi
    297-313
    DOI: https://doi.org/10.5585/remark.v15i3.3218

  • Consumer Behavior in the Disposition of Disliked Gifts

    Jorge Aníbal Cruz Cárdenas, Reyes González, José Gascó
    314-328
    DOI: https://doi.org/10.5585/remark.v15i3.3233

  • Identification of the Profile of Environmentally-Friendly Services Customers of an Auto Repair Shop

    Gustavo Yuho Endo, Leonardo de Carvalho, Jerry Johann, Geysler Rogis Flor Bertolini
    329-339
    DOI: https://doi.org/10.5585/remark.v15i3.3154

  • Brand Personality: Production Routes and National Research Agenda

    Fernanda Bueno Cardoso Scussel, Gisela Demo
    340-354
    DOI: https://doi.org/10.5585/remark.v15i3.3174

  • Environmentalmarketing: An Analysis of National Scientific Production

    Weslei Maique Oliveira Lopes, Wesley Ricardo de Souza Freitas
    355-372
    DOI: https://doi.org/10.5585/remark.v15i3.3189

  • Retail Mix Competitive Advantages Under the VRIO Perspective: A Case Study in an Independent Supermarket

    Lisiane Caroline Rodrigues Hermes, Cassiana Maris Lima Cruz, Laura Santini
    373-389
    DOI: https://doi.org/10.5585/remark.v15i3.3165

  • True or False: Consumer Perception to Green Consumer Retail

    Sergio Silva Braga Junior, Dirceu da Silva, Nelson Russo de Moraes, Sheila Farias Alves Garcia
    390-400
    DOI: https://doi.org/10.5585/remark.v15i3.3342

  • Beauty and Vanity in Relation to New Food Types: A Study on the Nutricosmetics Market

    Kelly Soffner Mashorca, Eduardo Eugênio Spers, Juliana de Proença Vetucci, Hermes Moretti Ribeiro da Silva
    401-417
    DOI: https://doi.org/10.5585/remark.v15i3.3324

  • Evaluating the Logistical Service in a Hybrid System of Marketing

    Mônica Vivianne Teixeira Rosa, Bruno Pellizzaro Dias Afonso, Eloísa Helena Rodrigues Guimarães, Tarcisio Afonso
    418-431
    DOI: https://doi.org/10.5585/remark.v15i3.3369

  • Affctionate Relationships With Brands: Study of the Consequences of Brand Love with Summer Festivals

    Vasco Eiriz, Filipa Guimarães
    432-444
    DOI: https://doi.org/10.5585/remark.v15i3.3168