Vol. 16 No. 3 (2017): <strong>July - September</strong>

View Vol. 16 No. 3 (2017): <strong>July - September</strong>
Published: 2017-08-31

Articles

  • Exploring utilitarian and hedonic aspects of consumption at the Bottom of Pyramid

    DOI: https://doi.org/10.5585/remark.v16i3.3517
    Felipe Gerhard, Lucas Lopes Ferreira de Souza, Verónica Peñaloza, Marianela Denegri
    268-280

  • Approaches that Affect Consumer-Based Brand Equity

    DOI: https://doi.org/10.5585/remark.v16i3.3596
    Denise Santos de Oliveira, Mauro Caetano, Ricardo Limongi França Coelho
    281-297

  • Knowledge in Management, Competitive Advantage and Business Performance: Proposition and Test of a Resource Advantage Theory Based Model in MSEs

    DOI: https://doi.org/10.5585/remark.v16i3.3514
    Rafael Tunes, Plínio Rafael Reis Monteiro
    298-316

  • The Use of the Think Aloud Verbal Protocol for Tracking Processes in Research on the Consumer Decision-Making

    DOI: https://doi.org/10.5585/remark.v16i3.3509
    Nayara Pereira Duarte, José Carlos Korelo
    317-333

  • I Am Satisfied: A Study on Consumer Loyalty in Restaurants Employing the Dineservice Scale

    DOI: https://doi.org/10.5585/remark.v16i3.3389
    Carlos Alberto Alves
    334-350

  • Analysis of the Attributes Valued by the Consumer in the Brazilian Acessible Luxury Market

    DOI: https://doi.org/10.5585/remark.v16i3.3321
    Henrique de Souza Bezerra, Dyego de Oliveira Arruda, Edgard Monforte Merlo
    351-368

  • Sociodemographic Factors and the Relationship with the Acceptance of Consumers as to the Own Brands in the Supermarket Retail

    DOI: https://doi.org/10.5585/remark.v16i3.3372
    Célio Alves Castro, Thel Algusto Monteiro, Antonio Carlos Giuliani, Rosana Borges Zaccaria
    369-382

  • Paradigmatic Myopia and the Games of Truth in Marketing Research

    DOI: https://doi.org/10.5585/remark.v16i3.3431
    Matheus Lemos de Andrade, Ramon Silva Leite, Marcelo de Rezende Pinto, Georgiana Luna Batinga
    383-395

  • Recess Time: The Relationship of Children and Teenagers with Food Under the Food Well-Being Paradigm

    DOI: https://doi.org/10.5585/remark.v16i3.3477
    Rodolfo Rodrigues Rocha, Daniel Faria Chaim, Andres Rodriguez Veloso
    396-409

  • Estructura de Mercado y Responsabilidad Social Empresarial en Mipymes Mexicanas. El Vínculo entre Preferencias Individuales y Sociales

    DOI: https://doi.org/10.5585/remark.v16i3.3347
    Celina López-Mateo, Martha Ríos-Manríquez, María Dolores Sánchez-Fernández
    410-425