Vol. 20 No. 2 (2021): (abr./jun.)

Published: 2021-06-14

Articles

  • In the right place at the right time: a review of mobile location-based marketing and a research agenda

    DOI: https://doi.org/10.5585/remark.v20i2.18713
    Annaysa Salvador Muniz Kamiya, Diana Sinclair Pereira Branisso
    199-225

  • The Contribution of digital influencers for co-creation of Value in fashion brands

    DOI: https://doi.org/10.5585/remark.v20i2.13865
    Christian Schünke, Juliana Alves Andretta, Dusan Schreiber, Serje Schmidt, Sandra Portella Montardo
    226-251

  • Covid-19 pandemic: why does it matter for consumer research?

    DOI: https://doi.org/10.5585/remark.v20i2.18677
    Lucas Emmanuel Nascimento Silva, Manoel Bastos Gomes Neto, Rebeca da Rocha Grangeiro, Jeniffer de Nadae
    252-278

  • Impact of smartphones, self-determination and patience on subjective well-being of bottom of pyramid customers

    DOI: https://doi.org/10.5585/remark.v20i2.17569
    Fariha Reza, Huma Amir, Syed Hasnain Alam Kazmi
    279-308

  • Functions and meanings of music consumption by low-income children

    DOI: https://doi.org/10.5585/remark.v20i2.14268
    Isabela da Silva Souza Santos, Flavia Luzia Oliveira da Cunha Galindo
    309-335

  • Construction of homosexual identity in men: the consumption of (and at) nightclubs

    DOI: https://doi.org/10.5585/remark.v20i2.15919
    José Augusto Mansur Moraes, Daniela Abrantes Ferreira
    336-361

  • Is it easy to get slim? Intention to use slimming products

    DOI: https://doi.org/10.5585/remark.v20i2.17027
    Rafael Mendes Lübeck, Clécio Falcão Araújo, Claudio Hoffmann Sampaio, Edimara Mezzomo Luciano
    362-384

  • Analytical guidance or intuition? What guides management decisions on the most important customer value attributes in the supermarket retail?

    DOI: https://doi.org/10.5585/remark.v20i2.16106
    Franciely Morais Dias, Marcos Paulo Valadares de Oliveira, Hélio Zanquetto Filho, Alexandre Loureiros Rodrigues
    385-414