Vol. 20 No. 2 (2021): (abr./jun.)

Published: 2021-06-14

Articles

  • In the right place at the right time: a review of mobile location-based marketing and a research agenda

    Annaysa Salvador Muniz Kamiya, Diana Sinclair Pereira Branisso
    199-225
    DOI: https://doi.org/10.5585/remark.v20i2.18713

  • The Contribution of digital influencers for co-creation of Value in fashion brands

    Christian Schünke, Juliana Alves Andretta, Dusan Schreiber, Serje Schmidt, Sandra Portella Montardo
    226-251
    DOI: https://doi.org/10.5585/remark.v20i2.13865

  • Covid-19 pandemic: why does it matter for consumer research?

    Lucas Emmanuel Nascimento Silva, Manoel Bastos Gomes Neto, Rebeca da Rocha Grangeiro, Jeniffer de Nadae
    252-278
    DOI: https://doi.org/10.5585/remark.v20i2.18677

  • Impact of smartphones, self-determination and patience on subjective well-being of bottom of pyramid customers

    Fariha Reza, Huma Amir, Syed Hasnain Alam Kazmi
    279-308
    DOI: https://doi.org/10.5585/remark.v20i2.17569

  • Functions and meanings of music consumption by low-income children

    Isabela da Silva Souza Santos, Flavia Luzia Oliveira da Cunha Galindo
    309-335
    DOI: https://doi.org/10.5585/remark.v20i2.14268

  • Construction of homosexual identity in men: the consumption of (and at) nightclubs

    José Augusto Mansur Moraes, Daniela Abrantes Ferreira
    336-361
    DOI: https://doi.org/10.5585/remark.v20i2.15919

  • Is it easy to get slim? Intention to use slimming products

    Rafael Mendes Lübeck, Clécio Falcão Araújo, Claudio Hoffmann Sampaio, Edimara Mezzomo Luciano
    362-384
    DOI: https://doi.org/10.5585/remark.v20i2.17027

  • Analytical guidance or intuition? What guides management decisions on the most important customer value attributes in the supermarket retail?

    Franciely Morais Dias, Marcos Paulo Valadares de Oliveira, Hélio Zanquetto Filho, Alexandre Loureiros Rodrigues
    385-414
    DOI: https://doi.org/10.5585/remark.v20i2.16106