Vol. 18 No. 2 (2019): (abr./jun.)

Published: 2019-04-01

Articles

  • Hierarchical structure of brand authenticity

    Maiara Regina Kososki, Paulo Henrique Mueller Prado
    1-18
    DOI: https://doi.org/10.5585/remark.v18i2.3578

  • International marketing strategies adopted in the franchise internationalization process: a multiple case study in the apparel industry

    Alexandre Degani Cantoni, Thelma Valéria Rocha, Renata Fernandes Galhanone, Maria Lucia Righetti
    19-53
    DOI: https://doi.org/10.5585/remark.v18i2.3667

  • Brand love in sport marketing: proposition of a relational model of emotional and affective attachments for the fan membership programs

    Plínio Rafael Reis Monteiro, Pâmela de Souza Dias, Luiz Carlos Carvalho
    54-76
    DOI: https://doi.org/10.5585/remark.v18i2.3752

  • Hedonic effects on coffee consumption in Brazil

    Jonas Fernando Petry, Gustavo da Rosa Borges, Leonardo Aureliano-Silva
    77-111
    DOI: https://doi.org/10.5585/remark.v18i2.3903

  • Key factors for building trust in the context of high technology pharmaceutical industries and its customers

    Maria Fernanda de Almeida Prado, Luciana Florêncio de Almeida
    112-138
    DOI: https://doi.org/10.5585/remark.v18i2.3942

  • Exploring the intellectual basis about service quality: when the speech changes the tone

    Arlete Aparecida Abreu, Luiz Marcelo Antonialli, Daniela Meirelles Andrade
    139-170
    DOI: https://doi.org/10.5585/remark.v18i2.3968

  • The relationship between mothers’ guilt and their consumption decisions

    Suzana Valente Battistella-Lima, Delane Botelho
    171-197
    DOI: https://doi.org/10.5585/remark.v18i2.3970

  • Limitations of the use of e-mail as communication strategy in downstream social marketing for the people from Espirito Santo- Brazil

    Marcello Francisco Miranda, Marcia Juliana d'Angelo
    198-223
    DOI: https://doi.org/10.5585/remark.v18i2.4004

  • Is there no integrity or competence? Effects of co-production of service recovery according to type of failure

    Danubia Reck, Ivair Franceschetto, Lais Rech, Natalia Araujo Pacheco, Rafael Luis Wagner
    224-242
    DOI: https://doi.org/10.5585/remark.v18i2.4020

  • Is geographic segmentation suitable for marketing studies? An investigation applied to Brazil

    Solange Alfinito, Marília Assumpção, Claudio Vaz Torres, Bruno Saboya Aragão
    243-267
    DOI: https://doi.org/10.5585/remark.v18i2.3882

  • Omnichannel as strategy of innovation in youth fashion retail industry in Brazil

    Aline Silva Autran de Morais, Lenoir Hoeckesfeld, Alessio Bessa Sarquis, Clarissa Carneiro Mussi
    268-296
    DOI: https://doi.org/10.5585/remark.v18i2.3739