Vol. 19 No. 4 (2020): (Oct./Dez.)

Published: 2020-12-16

Editor' note

  • Marketing research in Brazil and the challenge/opportunity for contribution and legitimation in the pandemic

    DOI: https://doi.org/10.5585/remark.v19i4.18700
    André Torres Urdan
    731-737

Articles

  • Predictors of intention-purchase correspondence and programmed reinforcement levels of specialty brands

    DOI: https://doi.org/10.5585/remark.v19i4.11126
    Marcos Inácio Severo de Almeida, Ricardo Limongi França Coelho, Rafael Barreiros Porto, Jhenyfer Aguiar Santos
    738-761

  • The stigma of transsexual women and its effects on their consumption

    DOI: https://doi.org/10.5585/remark.v19i4.14671
    Míriam de Souza Ferreira, Severino Joaquim Nunes Pereira
    762-786

  • The influence of utilitarianism and hedonism on the consumption of lamb meat: a study in the southern Brazil producing region

    DOI: https://doi.org/10.5585/remark.v19i4.15671
    Sávio Costa Borges, Gustavo da Rosa Borges, João Garibaldi Almeida Viana
    787-808

  • Internal marketing in Brazilian credite cooperative

    DOI: https://doi.org/10.5585/remark.v19i4.16122
    Edson Roberto Scharf, Giancarlo Gomes, Nikolas Könzgen Huck
    809-837

  • Virtual banks and the perceived risk and development and effort expectancy on behavioral intention

    DOI: https://doi.org/10.5585/remark.v19i4.16283
    Eduardo Roque Mangini, Natali Gutierrez Silva, Joana Rosa Cardoso de Carvalho
    838-861

  • Markets segmentation and differentiation of reverse logistics offers

    DOI: https://doi.org/10.5585/remark.v19i4.16392
    Clarice Mara Sousa e Silva, Osório Carvalho Dias
    862-887

  • Determining factors of environmental concern in purchasing decisions

    DOI: https://doi.org/10.5585/remark.v19i4.16470
    Jonilson Carvalho de Oliveira Júnior, Arthur William Pereira da Silva, Alípio Ramos Veiga Neto, Ahiram Brunni Cartaxo de Castro, Diego Sampaio Vasconcelos Ramalho Lima
    888-923

  • Prevention and future spending intentions during COVID-19: a study considering decision-making under risk

    DOI: https://doi.org/10.5585/remark.v19i4.18516
    André Francisco Alcântara Fagundes, Rejane Alexandrina Domingues Pereira do Prado, Marcelo Luiz Dias da Silva Gabriel, Sérgio Luiz do Amaral Moretti
    924-948

  • Marketing capabilities and competitive advantage of tourist destinations

    DOI: https://doi.org/10.5585/remark.v19i4.18697
    Carlos Alberto Alves, Benny Kramer Costa
    949-984