Vol. 17 No. 6 (2018): <strong>Special Issue National</strong>

View Vol. 17 No. 6 (2018): <strong>Special Issue National</strong>
Published: 2018-11-01

Articles

  • Personal Values, Means End-Chain, Identity and Consumption Behavior in Foods: A Bibliometric Review

    DOI: https://doi.org/10.5585/bmj.v17i6.3722
    Álvaro Leonel de Oliveira Castro, Luiz Henrique de Barros Vilas Boas, Dany Flávio Tonelli
    771-787

  • How Should I Dress? Understanding the Clothing Consumption of Businesswomen in the Clothing Market

    DOI: https://doi.org/10.5585/bmj.v17i6.3731
    Marianny Jessica de Brito Silva, Shirley Arruda Santana, Marconi Freitas da Costa
    788-805

  • Turning Back to Social Marketing

    DOI: https://doi.org/10.5585/bmj.v17i6.3537
    Edson Coutinho da Silva, José Afonso Mazzon
    806-820

  • Pokémon GO Consumption Experience and Purchase Intention

    DOI: https://doi.org/10.5585/bmj.v17i6.3742
    Karin Borges Senra, Francisco Giovanni David Vieira
    821-838

  • The Use of Photo-Elicitation in Marketing Research

    DOI: https://doi.org/10.5585/bmj.v17i6.3748
    Katherine Braun Galvão Bueno Sresnewsky, Andres Rodriguez Veloso, Ana Akemi Ikeda, Rodolfo Rodrigues Rocha
    839-848

  • The Effects of Marketing Practices – Business Strategy Alignment on Performance

    DOI: https://doi.org/10.5585/bmj.v17i6.3774
    Celso Augusto de Matos, Flavio Eduardo Martins, Mariana Barasuol da Rosa, Renata Bernardon
    849-865

  • Maternal Beauty: Self And Consumer Change

    DOI: https://doi.org/10.5585/bmj.v17i6.3785
    Amanna Ferreira Peixoto, Patrícia Karla de Mesquita Silva, Nelsio Rodrigues de Abreu
    866-880

  • Habits and Preferences of Consumption of People Diagnosed with Depression

    DOI: https://doi.org/10.5585/bmj.v17i6.3794
    Francisco Vicente Sales Melo, Daniela Gomes Alcoforado, Nathália Arraes Guedes
    881-894

  • Gotta catch’em all! - Identity discourses on the consumption of Pokemon GO in Brazil

    DOI: https://doi.org/10.5585/bmj.v17i6.3830
    André Luiz Maranhão de Souza-Leão, Bruno Melo Moura
    895-913

  • Credit Consumption As a Gift Expression Under the Perspective of Low Income Elderly

    DOI: https://doi.org/10.5585/bmj.v17i6.3848
    Bruno Medeiros Ássimos, Gustavo Tomaz de Almeida, Georgiana Luna Batinga, Marcelo de Rezende Pinto
    914-930

  • The Weight of Discourse: Plus Size Women Representation in Brazilian Lingerie Adverstising

    DOI: https://doi.org/10.5585/bmj.v17i6.3887
    Fernanda Bueno Cardoso Scussel, Eloíse Helena Livramento Dellagnelo
    931-945

  • The Impact of the Institutional Website on Corporate Image: A Framework Proposition from the E-Servicescape

    DOI: https://doi.org/10.5585/bmj.v17i6.3906
    Nadia Garlet, Aline Regina Santos, Rafael Tezza
    946-960